NETFLIX, THE SUCCESS OF A GLOBAL STORYTELLING
The global expansion of Netflix represents a transformative journey in the entertainment industry. Initially launched as a DVD rental-by-mail service in the United States in 1997, Netflix gradually evolved into a streaming giant that transcended borders. The company's strategic pivot to onl...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
INTI International University
2023
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1868/ http://eprints.intimal.edu.my/1868/1/jobss2023_29.pdf |
| _version_ | 1848766857278914560 |
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| author | Goncharenko, Mikhail Wang, Zhen Zhen Yang, Xu Yi Najma, Ahmed Ismail Dong, Rui Xu |
| author_facet | Goncharenko, Mikhail Wang, Zhen Zhen Yang, Xu Yi Najma, Ahmed Ismail Dong, Rui Xu |
| author_sort | Goncharenko, Mikhail |
| building | INTI Institutional Repository |
| collection | Online Access |
| description | The global expansion of Netflix represents a transformative journey in the entertainment industry.
Initially launched as a DVD rental-by-mail service in the United States in 1997, Netflix gradually
evolved into a streaming giant that transcended borders. The company's strategic pivot to online
streaming in 2007 laid the foundation for its international expansion. Netflix's global rollout began
in 2010, and since then, it has aggressively entered diverse markets worldwide, overcoming
challenges related to content localization, cultural differences, and regulatory frameworks. The
platform's global success can be attributed to its commitment to producing original content tailored
for diverse audiences, fostering a binge-watching culture, and leveraging advanced data analytics
to personalize recommendations. The impact of Netflix's global presence extends beyond
entertainment consumption, influencing viewing habits, content creation dynamics, and the
competitive landscape of the media industry. The story of Netflix going global exemplifies the
power of digital innovation, content strategy, and adaptability, showcasing how a company can
transcend geographical boundaries to become a ubiquitous force in the ever-evolving global
entertainment landscape. |
| first_indexed | 2025-11-14T11:57:48Z |
| format | Article |
| id | intimal-1868 |
| institution | INTI International University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T11:57:48Z |
| publishDate | 2023 |
| publisher | INTI International University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | intimal-18682023-12-07T09:32:17Z http://eprints.intimal.edu.my/1868/ NETFLIX, THE SUCCESS OF A GLOBAL STORYTELLING Goncharenko, Mikhail Wang, Zhen Zhen Yang, Xu Yi Najma, Ahmed Ismail Dong, Rui Xu H Social Sciences (General) HF Commerce PN1990 Broadcasting The global expansion of Netflix represents a transformative journey in the entertainment industry. Initially launched as a DVD rental-by-mail service in the United States in 1997, Netflix gradually evolved into a streaming giant that transcended borders. The company's strategic pivot to online streaming in 2007 laid the foundation for its international expansion. Netflix's global rollout began in 2010, and since then, it has aggressively entered diverse markets worldwide, overcoming challenges related to content localization, cultural differences, and regulatory frameworks. The platform's global success can be attributed to its commitment to producing original content tailored for diverse audiences, fostering a binge-watching culture, and leveraging advanced data analytics to personalize recommendations. The impact of Netflix's global presence extends beyond entertainment consumption, influencing viewing habits, content creation dynamics, and the competitive landscape of the media industry. The story of Netflix going global exemplifies the power of digital innovation, content strategy, and adaptability, showcasing how a company can transcend geographical boundaries to become a ubiquitous force in the ever-evolving global entertainment landscape. INTI International University 2023-12 Article PeerReviewed text en cc_by_4 http://eprints.intimal.edu.my/1868/1/jobss2023_29.pdf Goncharenko, Mikhail and Wang, Zhen Zhen and Yang, Xu Yi and Najma, Ahmed Ismail and Dong, Rui Xu (2023) NETFLIX, THE SUCCESS OF A GLOBAL STORYTELLING. Journal of Business and Social Sciences, 2023 (29). pp. 1-14. ISSN 2805-5187 http://ipublishing.intimal.edu.my/jobss.html |
| spellingShingle | H Social Sciences (General) HF Commerce PN1990 Broadcasting Goncharenko, Mikhail Wang, Zhen Zhen Yang, Xu Yi Najma, Ahmed Ismail Dong, Rui Xu NETFLIX, THE SUCCESS OF A GLOBAL STORYTELLING |
| title | NETFLIX, THE SUCCESS OF A GLOBAL STORYTELLING |
| title_full | NETFLIX, THE SUCCESS OF A GLOBAL STORYTELLING |
| title_fullStr | NETFLIX, THE SUCCESS OF A GLOBAL STORYTELLING |
| title_full_unstemmed | NETFLIX, THE SUCCESS OF A GLOBAL STORYTELLING |
| title_short | NETFLIX, THE SUCCESS OF A GLOBAL STORYTELLING |
| title_sort | netflix, the success of a global storytelling |
| topic | H Social Sciences (General) HF Commerce PN1990 Broadcasting |
| url | http://eprints.intimal.edu.my/1868/ http://eprints.intimal.edu.my/1868/ http://eprints.intimal.edu.my/1868/1/jobss2023_29.pdf |