NETFLIX, THE SUCCESS OF A GLOBAL STORYTELLING
The global expansion of Netflix represents a transformative journey in the entertainment industry. Initially launched as a DVD rental-by-mail service in the United States in 1997, Netflix gradually evolved into a streaming giant that transcended borders. The company's strategic pivot to onl...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
INTI International University
2023
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1868/ http://eprints.intimal.edu.my/1868/1/jobss2023_29.pdf |
| Summary: | The global expansion of Netflix represents a transformative journey in the entertainment industry.
Initially launched as a DVD rental-by-mail service in the United States in 1997, Netflix gradually
evolved into a streaming giant that transcended borders. The company's strategic pivot to online
streaming in 2007 laid the foundation for its international expansion. Netflix's global rollout began
in 2010, and since then, it has aggressively entered diverse markets worldwide, overcoming
challenges related to content localization, cultural differences, and regulatory frameworks. The
platform's global success can be attributed to its commitment to producing original content tailored
for diverse audiences, fostering a binge-watching culture, and leveraging advanced data analytics
to personalize recommendations. The impact of Netflix's global presence extends beyond
entertainment consumption, influencing viewing habits, content creation dynamics, and the
competitive landscape of the media industry. The story of Netflix going global exemplifies the
power of digital innovation, content strategy, and adaptability, showcasing how a company can
transcend geographical boundaries to become a ubiquitous force in the ever-evolving global
entertainment landscape. |
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