PEER COMMUNICATIONS INFLUENCE ON PURCHASE
INTENTION OF BEAUTY PRODUCTS

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PEER COMMUNICATIONS INFLUENCE ON PURCHASE INTENTION OF BEAUTY PRODUCTS

One of the fast-growing industries identified is beauty-care industry. Different factors are influencing beauty enthusiasts on purchasing intention. Nowadays, peer communication has become important in marketing process as it is a multi-dimensional two-way activity. However, there are limited...

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Bibliographic Details
Main Authors:	Wong, Wen Chee, Syriac, Nellikunnel
Format:	Article
Language:	English
Published:	INTI International University 2023
Subjects:	H Social Sciences (General) HD28 Management. Industrial Management HF Commerce
Online Access:	http://eprints.intimal.edu.my/1861/ http://eprints.intimal.edu.my/1861/1/jobss2023_26.pdf

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