NOKIA, THE LOST SIGNALS

The decline of Nokia, formerly a prominent player in the mobile phone business, signifies a substantial downfall resulting from the company's failure to adjust to the swift advancements in the smartphone market. Nokia, although initially successful with its robust and reliable mobile devi...

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Main Authors: Syeda Umme, Sadia, Ahmed Amer, Adil, Diaa, Al Daqqaq
Format: Article
Language:English
Published: INTI International University 2023
Subjects:
Online Access:http://eprints.intimal.edu.my/1859/
http://eprints.intimal.edu.my/1859/1/jobss2023_24.pdf
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author Syeda Umme, Sadia
Ahmed Amer, Adil
Diaa, Al Daqqaq
author_facet Syeda Umme, Sadia
Ahmed Amer, Adil
Diaa, Al Daqqaq
author_sort Syeda Umme, Sadia
building INTI Institutional Repository
collection Online Access
description The decline of Nokia, formerly a prominent player in the mobile phone business, signifies a substantial downfall resulting from the company's failure to adjust to the swift advancements in the smartphone market. Nokia, although initially successful with its robust and reliable mobile devices, failed to accurately predict and successfully address the emergence of touchscreen smartphones, which were spearheaded by competitors such as Apple and Samsung. The antiquated Symbian operating system, employed in previous iterations of Nokia phones, demonstrated inadequacy in comparison to contemporary platforms like iOS and Android. Nokia formed a strategic alliance with Microsoft in 2011, with the aim of recovering its market share. As part of this collaboration, Nokia decided to use the Windows Phone platform for its handsets. Nevertheless, this approach proved ineffective in turning around the company's financial situation. Nokia's lack of adaptability, inability to keep up with industry changes in terms of innovation, and strategic errors ultimately resulted in its financial difficulties. Microsoft purchased Nokia's Devices and Services division in 2014, effectively ending Nokia's previous dominance in the mobile phone manufacturing industry. The downfall of Nokia serves as a warning example of the negative outcomes that arise from being too comfortable and the urgent need for enterprises to quickly adjust in rapidly changing technology environments
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spelling intimal-18592023-12-06T05:15:24Z http://eprints.intimal.edu.my/1859/ NOKIA, THE LOST SIGNALS Syeda Umme, Sadia Ahmed Amer, Adil Diaa, Al Daqqaq H Social Sciences (General) HF Commerce PN1990 Broadcasting The decline of Nokia, formerly a prominent player in the mobile phone business, signifies a substantial downfall resulting from the company's failure to adjust to the swift advancements in the smartphone market. Nokia, although initially successful with its robust and reliable mobile devices, failed to accurately predict and successfully address the emergence of touchscreen smartphones, which were spearheaded by competitors such as Apple and Samsung. The antiquated Symbian operating system, employed in previous iterations of Nokia phones, demonstrated inadequacy in comparison to contemporary platforms like iOS and Android. Nokia formed a strategic alliance with Microsoft in 2011, with the aim of recovering its market share. As part of this collaboration, Nokia decided to use the Windows Phone platform for its handsets. Nevertheless, this approach proved ineffective in turning around the company's financial situation. Nokia's lack of adaptability, inability to keep up with industry changes in terms of innovation, and strategic errors ultimately resulted in its financial difficulties. Microsoft purchased Nokia's Devices and Services division in 2014, effectively ending Nokia's previous dominance in the mobile phone manufacturing industry. The downfall of Nokia serves as a warning example of the negative outcomes that arise from being too comfortable and the urgent need for enterprises to quickly adjust in rapidly changing technology environments INTI International University 2023-12 Article PeerReviewed text en cc_by_4 http://eprints.intimal.edu.my/1859/1/jobss2023_24.pdf Syeda Umme, Sadia and Ahmed Amer, Adil and Diaa, Al Daqqaq (2023) NOKIA, THE LOST SIGNALS. Journal of Business and Social Sciences, 2023 (24). pp. 1-15. ISSN 2805-5187 http://ipublishing.intimal.edu.my/jobss.html
spellingShingle H Social Sciences (General)
HF Commerce
PN1990 Broadcasting
Syeda Umme, Sadia
Ahmed Amer, Adil
Diaa, Al Daqqaq
NOKIA, THE LOST SIGNALS
title NOKIA, THE LOST SIGNALS
title_full NOKIA, THE LOST SIGNALS
title_fullStr NOKIA, THE LOST SIGNALS
title_full_unstemmed NOKIA, THE LOST SIGNALS
title_short NOKIA, THE LOST SIGNALS
title_sort nokia, the lost signals
topic H Social Sciences (General)
HF Commerce
PN1990 Broadcasting
url http://eprints.intimal.edu.my/1859/
http://eprints.intimal.edu.my/1859/
http://eprints.intimal.edu.my/1859/1/jobss2023_24.pdf