SAMSUNG, A SMOOTH OR TREACHEROUS JOURNEY OF GLOBALIZATION?
This case study explores the complex and diverse journey of Samsung, the South Korean giant, as it began its process of global expansion. Samsung's transformation into a prominent worldwide technological conglomerate has been characterized by strategic ventures into various areas, continu...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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INTI International University
2023
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1846/ http://eprints.intimal.edu.my/1846/1/jobss2023_21.pdf |
| _version_ | 1848766851244359680 |
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| author | Ibeaubuchi Praisegod, Tochukwu Ogakwu Chinedu, Uchenna Ozeh Kingsley, Chidera Akinnuoye Abigael, Olusola Nwose Precious, Okwukwe |
| author_facet | Ibeaubuchi Praisegod, Tochukwu Ogakwu Chinedu, Uchenna Ozeh Kingsley, Chidera Akinnuoye Abigael, Olusola Nwose Precious, Okwukwe |
| author_sort | Ibeaubuchi Praisegod, Tochukwu |
| building | INTI Institutional Repository |
| collection | Online Access |
| description | This case study explores the complex and diverse journey of Samsung, the South Korean giant, as
it began its process of global expansion. Samsung's transformation into a prominent worldwide
technological conglomerate has been characterized by strategic ventures into various areas,
continuous innovation, and skillful navigation of the obstacles inherent in the global business
environment. This article analyzes the historical backdrop of Samsung's endeavors in globalizing,
charting its evolution from a local contender to a significant contributor in the global technology
industry. This case study examines the primary factors that propelled Samsung's globalization
strategy, with a particular focus on the significance of technological innovation, market expansion,
and adaptable management techniques. The case examines the company's capacity to customize
items to meet local preferences while upholding a uniform global brand identity. Moreover, the
study examines the influence of globalization on Samsung's organizational framework, corporate
ethos, and general business approach. This case offers insights into the obstacles encountered by
Samsung in various worldwide markets and the solutions implemented to overcome them. The
case study emphasizes the significance of Samsung's varied range of products, robust research and
development skills, and efficient supply chain management in successfully navigating the
challenges of a worldwide market. |
| first_indexed | 2025-11-14T11:57:42Z |
| format | Article |
| id | intimal-1846 |
| institution | INTI International University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T11:57:42Z |
| publishDate | 2023 |
| publisher | INTI International University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | intimal-18462023-12-05T09:16:08Z http://eprints.intimal.edu.my/1846/ SAMSUNG, A SMOOTH OR TREACHEROUS JOURNEY OF GLOBALIZATION? Ibeaubuchi Praisegod, Tochukwu Ogakwu Chinedu, Uchenna Ozeh Kingsley, Chidera Akinnuoye Abigael, Olusola Nwose Precious, Okwukwe Q Science (General) QA76 Computer software This case study explores the complex and diverse journey of Samsung, the South Korean giant, as it began its process of global expansion. Samsung's transformation into a prominent worldwide technological conglomerate has been characterized by strategic ventures into various areas, continuous innovation, and skillful navigation of the obstacles inherent in the global business environment. This article analyzes the historical backdrop of Samsung's endeavors in globalizing, charting its evolution from a local contender to a significant contributor in the global technology industry. This case study examines the primary factors that propelled Samsung's globalization strategy, with a particular focus on the significance of technological innovation, market expansion, and adaptable management techniques. The case examines the company's capacity to customize items to meet local preferences while upholding a uniform global brand identity. Moreover, the study examines the influence of globalization on Samsung's organizational framework, corporate ethos, and general business approach. This case offers insights into the obstacles encountered by Samsung in various worldwide markets and the solutions implemented to overcome them. The case study emphasizes the significance of Samsung's varied range of products, robust research and development skills, and efficient supply chain management in successfully navigating the challenges of a worldwide market. INTI International University 2023-12 Article PeerReviewed text en cc_by_4 http://eprints.intimal.edu.my/1846/1/jobss2023_21.pdf Ibeaubuchi Praisegod, Tochukwu and Ogakwu Chinedu, Uchenna and Ozeh Kingsley, Chidera and Akinnuoye Abigael, Olusola and Nwose Precious, Okwukwe (2023) SAMSUNG, A SMOOTH OR TREACHEROUS JOURNEY OF GLOBALIZATION? Journal of Business and Social Sciences, 2023 (21). pp. 1-20. ISSN 2805-5187 http://ipublishing.intimal.edu.my/jobss.html |
| spellingShingle | Q Science (General) QA76 Computer software Ibeaubuchi Praisegod, Tochukwu Ogakwu Chinedu, Uchenna Ozeh Kingsley, Chidera Akinnuoye Abigael, Olusola Nwose Precious, Okwukwe SAMSUNG, A SMOOTH OR TREACHEROUS JOURNEY OF GLOBALIZATION? |
| title | SAMSUNG, A SMOOTH OR TREACHEROUS JOURNEY OF GLOBALIZATION? |
| title_full | SAMSUNG, A SMOOTH OR TREACHEROUS JOURNEY OF GLOBALIZATION? |
| title_fullStr | SAMSUNG, A SMOOTH OR TREACHEROUS JOURNEY OF GLOBALIZATION? |
| title_full_unstemmed | SAMSUNG, A SMOOTH OR TREACHEROUS JOURNEY OF GLOBALIZATION? |
| title_short | SAMSUNG, A SMOOTH OR TREACHEROUS JOURNEY OF GLOBALIZATION? |
| title_sort | samsung, a smooth or treacherous journey of globalization? |
| topic | Q Science (General) QA76 Computer software |
| url | http://eprints.intimal.edu.my/1846/ http://eprints.intimal.edu.my/1846/ http://eprints.intimal.edu.my/1846/1/jobss2023_21.pdf |