FACTORS INFLUENCING CONSUMER BEHAVIOR IN
PREFERENCE FOR DOUYIN (TIKTOK) IN CHINA

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FACTORS INFLUENCING CONSUMER BEHAVIOR IN PREFERENCE FOR DOUYIN (TIKTOK) IN CHINA

The high rate of Internet use per capita in China has contributed to the meteoric rise in the number of people using Douyin. The purpose of this study is to investigate the factors that contribute to the preference for Douyin held by Chinese consumer behaviour among Chinese in China. The model...

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Bibliographic Details
Main Authors:	Chen, Jiayi, Syriac, Nellikunnel
Format:	Article
Language:	English
Published:	INTI International University 2023
Subjects:	H Social Sciences (General) HD Industries. Land use. Labor HF Commerce
Online Access:	http://eprints.intimal.edu.my/1828/ http://eprints.intimal.edu.my/1828/1/jobss2023_15.pdf

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