A study of e-shopping intention in Malaysia: The influence of generation X & Y

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A study of e-shopping intention in Malaysia: The influence of generation X & Y

Developments in the commercial sector, coupled with the increasing popularity of the Internet in recent years, have made Malaysian companies more aware of the importance of E-business ingaining a competitive edge in the global market. Therefore, a better understanding of the factors that...

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Bibliographic Details
Main Authors:	Mansori, Shaheen, Cheng, Boon Liat, Lee, Hui Shan
Format:	Article
Language:	English
Published:	AENSI 2012
Subjects:	HF Commerce
Online Access:	http://eprints.intimal.edu.my/180/ http://eprints.intimal.edu.my/180/1/4.pdf

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