A study of e-shopping intention in Malaysia: The influence of generation X & Y
Developments in the commercial sector, coupled with the increasing popularity of the Internet in recent years, have made Malaysian companies more aware of the importance of E-business ingaining a competitive edge in the global market. Therefore, a better understanding of the factors that...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AENSI
2012
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/180/ http://eprints.intimal.edu.my/180/1/4.pdf |
| _version_ | 1848766414041645056 |
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| author | Mansori, Shaheen Cheng, Boon Liat Lee, Hui Shan |
| author_facet | Mansori, Shaheen Cheng, Boon Liat Lee, Hui Shan |
| author_sort | Mansori, Shaheen |
| building | INTI Institutional Repository |
| collection | Online Access |
| description | Developments in the commercial sector, coupled with the increasing popularity of the Internet in recent years, have made Malaysian companies more aware of the importance of E-business ingaining a competitive edge in the global market. Therefore, a better understanding of the factors that influence online shopping intention would help in planning better marketing strategies in targeted segments. In this study, five variables on online shopping intention were selected, namely perceived benefits, website characteristics, perceived risks, perceived pricing as well as product and service attributes. Findings from 200 respondents of Generation X and Y showed that four factors significantly influenced online shopping intention. The one exception wasproduct and service attributes. The generation gap was found to have a moderating effect on the relationships between perceived benefit, website characteristics, and online shopping intention. |
| first_indexed | 2025-11-14T11:50:46Z |
| format | Article |
| id | intimal-180 |
| institution | INTI International University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T11:50:46Z |
| publishDate | 2012 |
| publisher | AENSI |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | intimal-1802016-04-20T06:23:10Z http://eprints.intimal.edu.my/180/ A study of e-shopping intention in Malaysia: The influence of generation X & Y Mansori, Shaheen Cheng, Boon Liat Lee, Hui Shan HF Commerce Developments in the commercial sector, coupled with the increasing popularity of the Internet in recent years, have made Malaysian companies more aware of the importance of E-business ingaining a competitive edge in the global market. Therefore, a better understanding of the factors that influence online shopping intention would help in planning better marketing strategies in targeted segments. In this study, five variables on online shopping intention were selected, namely perceived benefits, website characteristics, perceived risks, perceived pricing as well as product and service attributes. Findings from 200 respondents of Generation X and Y showed that four factors significantly influenced online shopping intention. The one exception wasproduct and service attributes. The generation gap was found to have a moderating effect on the relationships between perceived benefit, website characteristics, and online shopping intention. AENSI 2012 Article PeerReviewed text en http://eprints.intimal.edu.my/180/1/4.pdf Mansori, Shaheen and Cheng, Boon Liat and Lee, Hui Shan (2012) A study of e-shopping intention in Malaysia: The influence of generation X & Y. Australian Journal of Basic and Applied Sciences, 6 (8). pp. 28-35. ISSN 1991-8178 |
| spellingShingle | HF Commerce Mansori, Shaheen Cheng, Boon Liat Lee, Hui Shan A study of e-shopping intention in Malaysia: The influence of generation X & Y |
| title | A study of e-shopping intention in Malaysia: The influence of generation X & Y |
| title_full | A study of e-shopping intention in Malaysia: The influence of generation X & Y |
| title_fullStr | A study of e-shopping intention in Malaysia: The influence of generation X & Y |
| title_full_unstemmed | A study of e-shopping intention in Malaysia: The influence of generation X & Y |
| title_short | A study of e-shopping intention in Malaysia: The influence of generation X & Y |
| title_sort | study of e-shopping intention in malaysia: the influence of generation x & y |
| topic | HF Commerce |
| url | http://eprints.intimal.edu.my/180/ http://eprints.intimal.edu.my/180/1/4.pdf |