SOCIAL MEDIA MARKETING FACTORS AFFECTING CONSUMER PURCHASE INTENTION OF COSMETIC PRODUCTS IN JAKARTA, INDONESIA: THE MEDIATING ROLE OF CUSTOMER TRUST

QR Code

SOCIAL MEDIA MARKETING FACTORS AFFECTING CONSUMER PURCHASE INTENTION OF COSMETIC PRODUCTS IN JAKARTA, INDONESIA: THE MEDIATING ROLE OF CUSTOMER TRUST

Today, customer depend on social media for product and service information which indirectly lead companies to optimise their spending on it. The research aimed to bridge the gap in the difficulty in quantifying the extent to which social media marketing could affect the purchase intention and impact...

Full description

Bibliographic Details
Main Authors:	Yunita Nidiah Indah, Permata, Choo, Dennis, Ying Hoe
Format:	Article
Language:	English
Published:	INTI International University 2023
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.intimal.edu.my/1799/ http://eprints.intimal.edu.my/1799/1/jobss2023_11.pdf

Similar Items

RELATIONSHIP OF AUGMENTED REALITY MARKETING AND PERCEIVED PRICE ON CONSUMER PURCHASE INTENTION WITH MEDIATING ROLE OF BRAND IMAGE OF SHOPEE MALAYSIA
by: Tanah, Peter Kenny, et al.
Published: (2022)

E-SERVICE QUALITY ATTRIBUTES THAT INFLUENCES ONLINE PURCHASE INTENTION OF HARD LUXURIES AMONG GENERATION Y CONSUMERS IN MALAYSIA: THE MEDIATING ROLE OF E-SATISFACTION.
by: Shiranthi, Adris, et al.
Published: (2022)

Bahasa Jakarta dan Argot Indonesia Jakarta
by: Teselkin, A.S.
Published: (2010)

Factors affecting consumers’ intention to purchase counterfeit cosmetics / Syaheerah Aisyah Azhar
by: Azhar, Syaheerah Aisyah
Published: (2019)

Predicting halal cosmetics purchase intention among consumers in Johor Darul Takzim
by: Abd Aziz, Noreen Noor
Published: (2021)

Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin
by: Zainal Abidin, Nor Fadzilla
Published: (2018)

The influence of brand trust on customer purchase behavior : Mediating digital interactions on instagram
by: Pane, Angelina, et al.
Published: (2024)

Influence of short video content on consumers purchase intentions on social media platforms with trust as a mediator
by: Luo, Chengdan, et al.
Published: (2025)

Consumers' trust and values towards halal cosmetics and personal care products
by: Abu Bakar, Elistina, et al.
Published: (2017)

Factor influencing customer online purchase intention in cosmetic products / Nur Shafiqa Muhammad Marzuki
by: Muhammad Marzuki, Nur Shafiqa
Published: (2019)

Consumer ethnocentrism and influence of role model on young female purchase intention towards cosmetics products
by: Ahmad, Siti Nor Bayaah, et al.
Published: (2009)

Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia
by: Haque, A. K. M. Ahasanul, et al.
Published: (2018)

The Impact of Perception of CSR on Purchase Intention with Mediating Role of Loyalty and Trust
by: Li, Haobo
Published: (2022)

Understanding the effects of social media fake news on consumers’ brand trust and purchase intention
by: Chen, Zi Ying, et al.
Published: (2023)

Consumer's intention of purchase sustainable products: the moderating role of attitude and trust
by: Hosseinpour, Masoumeh, et al.
Published: (2016)

Consumer’s intention of purchase sustainable products: the moderating role of attitude and trust
by: Hosseinpour, Masoumeh, et al.
Published: (2016)

Factors affecting purchase intention through the mediating role of consumer trust: A conceptual framework for effective sales management
by: Leong, Mei Kei *, et al.
Published: (2021)

Factors influencing customer’s purchase intention towards Halal cosmetics among young adults / Azaliana Ayob
by: Ayob, Azaliana
Published: (2019)

Factors influencing intention of Muslim consumer to purchase Halal cosmetic product / Ain Syuhadah Mohd Sait
by: Mohd Sait, Ain Syuhadah
Published: (2019)

Factors affecting purchase intention toward organic cosmetic products among consumers in the Klang Valley, Malaysia
by: Mohd Ali, Ainunnazlee
Published: (2013)

Factors influencing purchase intention towards green cosmetics in Malaysia
by: Choong, Cai Wen
Published: (2023)

A study on consumer purchase intention for green personal care and cosmetic products in Malaysia / Yim Siew Mei
by: Yim, Siew Mei
Published: (2012)

Influence of values, Halalan-Tayyiban awareness, and attitudes on young muslim consumers’ intention to purchase halal cosmetic products
by: Sutono, .
Published: (2016)

Understanding of the halalan tayyiban concept towards purchase intention of halal cosmetics among young urban muslim consumers
by: Sutono,
Published: (2015)

The Moderating Effect Of Social Class Between Halal Cosmetics Consumption Value And Purchase Intention Among Malaysian Consumers
by: Liew, Wan Shean
Published: (2024)

Effects of consumer ethnocentrism of Malaysian working women on their purchasing behaviour of halal cosmetic products
by: Kaur, Kamaljeet
Published: (2015)

Epidemiological study of dengue virus infection in Jakarta, Indonesia
by: Aldo, F, et al.
Published: (2011)

Intention to purchase Islamic life insurance policy: evaluation of the mediating effects of perceived trust
by: Aziz, Shahab, et al.
Published: (2019)

A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia
by: Phuah, Kit Teng, et al.
Published: (2018)

Relationship between product factors, advertising, and purchase intention of halal cosmetic
by: Hussin, Siti Rahayu, et al.
Published: (2013)

The impact of celebrity endorsement on young adult’s purchase intention of cosmetic products
by: Tam, Kah Yean
Published: (2022)

Consumer Engagement in Social media: The Impact of Influencer Marketing on Millennials’ Cosmetic Purchasing Behavior in China
by: Liang, Yuan
Published: (2019)

Islamic marketing at the bottom of the pyramid: factors affecting customer’s satisfaction among the poor in Islamic pawnshop in Indonesia
by: Wulandari, Permata, et al.
Published: (2015)

Keeping Up with the Kardashians: Consumers' Intention to Engage in Cosmetic Surgery
by: Sood, Abhinav, et al.
Published: (2017)

The alternative of green open space management in Jakarta City, Indonesia
by: Hakim, Rustam
Published: (2007)

Generation X and Purchase Intention Toward Green Cosmetic and Skin Care Products
by: Nor Fairuz Syazana Nor Fauzi,, et al.
Published: (2015)

Factors influencing Gen Z's purchase intention towards green cosmetics in Malaysia
by: Phajan, Magandran, et al.
Published: (2024)

Factors Influencing Consumer Purchase Intention and Consumer Choice on Private Label Brand in Malaysia
by: Yang, Ying
Published: (2013)

Foreign Tourist’s Behavior At Fatahillah Square Kota Tua, Jakarta, Indonesia
by: Sukmajati, Danto
Published: (2016)

Factors Influencing Halal Cosmetics Actual Purchase Behaviour Among Muslim Women In Indonesia: Religiosity As A Moderator
by: Nurafni, Rubiyanti
Published: (2021)