Dynamic Effect of Flow on Impulsive Consumption: Evidence from Southeast Asian Live Streaming Platforms

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Dynamic Effect of Flow on Impulsive Consumption: Evidence from Southeast Asian Live Streaming Platforms

The impulsive live streaming consumption intentions of the Southeast Asian market are examined in this study. Online live streaming transactions, a new form of social media, are becoming popular due to their real-time communication and innovative business concept. Though little attention has been de...

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Bibliographic Details
Main Authors:	Pradeep, Paraman, Sanmugam, Annamalah, Peter, Vlachos, Selim, Ahmed, Arunnan, Balasubramaniam, Baharudin, Kadir, Murali, Raman, Wong, Chee Hoo
Format:	Article
Published:	Molecular Diversity Preservation International (MDPI) 2022
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.intimal.edu.my/1717/

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