K-Means Clustering Approach for Intelligent Customer Segmentation Using Customer Purchase Behavior Data

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K-Means Clustering Approach for Intelligent Customer Segmentation Using Customer Purchase Behavior Data

E-commerce system has become more popular and implemented in almost all business areas. E-commerce system is a platform for marketing and promoting the products to customer through online. Customer segmentation is known as a process of dividing the customers into groups which shares similar characte...

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Bibliographic Details
Main Authors:	Kayalvily, Tabianan, Shubashini, Velu, VInayakumar, Ravi
Format:	Article
Published:	Molecular Diversity Preservation International (MDPI) 2022
Subjects:	H Social Sciences (General) HF Commerce HG Finance
Online Access:	http://eprints.intimal.edu.my/1699/

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