E-SERVICE QUALITY ATTRIBUTES THAT INFLUENCES ONLINE PURCHASE INTENTION OF HARD LUXURIES AMONG GENERATION Y CONSUMERS IN MALAYSIA: THE MEDIATING ROLE OF E-SATISFACTION.

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E-SERVICE QUALITY ATTRIBUTES THAT INFLUENCES ONLINE PURCHASE INTENTION OF HARD LUXURIES AMONG GENERATION Y CONSUMERS IN MALAYSIA: THE MEDIATING ROLE OF E-SATISFACTION.

Many department stores, jewellery and watch specialist stores closed due to the COVID-19 pandemic in 2020 and 2021. To sustain the revenue of these businesses many of these stores turn to e-commence. Research Problem: As Generation Y consumers’ in Malaysia represent a greater potential for these bus...

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Bibliographic Details
Main Authors:	Shiranthi, Adris, Choo, Dennis, Ying Hoe
Format:	Article
Language:	English
Published:	INTI International University 2022
Subjects:	H Social Sciences (General) HF Commerce HF5601 Accounting
Online Access:	http://eprints.intimal.edu.my/1666/ http://eprints.intimal.edu.my/1666/1/v2022_18.pdf

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