The Associations Between Service Quality,
Corporate Image, Customer Satisfaction, and
Loyalty: Evidence From the Malaysian Hotel
Industry

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The Associations Between Service Quality, Corporate Image, Customer Satisfaction, and Loyalty: Evidence From the Malaysian Hotel Industry

Hotel operators strive to satisfy the needs of their guests and subse-quently retain them by trying to understand the factors that could build up a strong loyal clientele base. Previous studies have found that there are four critical perspectives related to the hotel indus-try that enable hotel oper...

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Bibliographic Details
Main Authors:	Cheng, Boon Liat, Mansori, Shaheen, Cham, Tat Huei
Format:	Article
Language:	English
Published:	Taylor & Francis Group 2014
Subjects:	TX Home economics
Online Access:	http://eprints.intimal.edu.my/165/ http://eprints.intimal.edu.my/165/1/The%20Associations%20Between%20Service%20Quality....pdf

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