Customer Satisfaction on Public Transportation in Penang, Malaysia

This paper reports the customers’ satisfaction about public transportation service in Penang, Malaysia. In this respect, some of the factors namely reliability, accessibility, safety and security are used to measure the customers’ satisfaction on bus service Rapid Penang, Malaysia. A survey was c...

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Main Authors: Sobanah Dhevi, Tharmalingam, Sai, Mei Ling, Vikniswari, Vija-Kumaran, Kalai Vani, Kalimuthu, Suresh, Nodeson
Format: Article
Language:English
English
Published: INTI International University 2022
Subjects:
Online Access:http://eprints.intimal.edu.my/1626/
http://eprints.intimal.edu.my/1626/1/ij2022_19r.pdf
http://eprints.intimal.edu.my/1626/2/157
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author Sobanah Dhevi, Tharmalingam
Sai, Mei Ling
Vikniswari, Vija-Kumaran
Kalai Vani, Kalimuthu
Suresh, Nodeson
author_facet Sobanah Dhevi, Tharmalingam
Sai, Mei Ling
Vikniswari, Vija-Kumaran
Kalai Vani, Kalimuthu
Suresh, Nodeson
author_sort Sobanah Dhevi, Tharmalingam
building INTI Institutional Repository
collection Online Access
description This paper reports the customers’ satisfaction about public transportation service in Penang, Malaysia. In this respect, some of the factors namely reliability, accessibility, safety and security are used to measure the customers’ satisfaction on bus service Rapid Penang, Malaysia. A survey was conducted where questionnaires were distributed to 500 bus passengers. The results of the study indicates that reliability, accessibility, safety and security of bus service are positively significant to customer satisfaction. The contribution of the study creates better understanding of the service provider the factors that able increase customers’ satisfaction and base on the knowledge they able to improve their services and gain the customers’ trust.
first_indexed 2025-11-14T11:56:44Z
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institution INTI International University
institution_category Local University
language English
English
last_indexed 2025-11-14T11:59:08Z
publishDate 2022
publisher INTI International University
recordtype eprints
repository_type Digital Repository
spelling intimal-16262025-07-23T10:15:06Z http://eprints.intimal.edu.my/1626/ Customer Satisfaction on Public Transportation in Penang, Malaysia Sobanah Dhevi, Tharmalingam Sai, Mei Ling Vikniswari, Vija-Kumaran Kalai Vani, Kalimuthu Suresh, Nodeson H Social Sciences (General) HE Transportation and Communications HF Commerce This paper reports the customers’ satisfaction about public transportation service in Penang, Malaysia. In this respect, some of the factors namely reliability, accessibility, safety and security are used to measure the customers’ satisfaction on bus service Rapid Penang, Malaysia. A survey was conducted where questionnaires were distributed to 500 bus passengers. The results of the study indicates that reliability, accessibility, safety and security of bus service are positively significant to customer satisfaction. The contribution of the study creates better understanding of the service provider the factors that able increase customers’ satisfaction and base on the knowledge they able to improve their services and gain the customers’ trust. INTI International University 2022-06 Article PeerReviewed text en cc_by_4 http://eprints.intimal.edu.my/1626/1/ij2022_19r.pdf text en cc_by_4 http://eprints.intimal.edu.my/1626/2/157 Sobanah Dhevi, Tharmalingam and Sai, Mei Ling and Vikniswari, Vija-Kumaran and Kalai Vani, Kalimuthu and Suresh, Nodeson (2022) Customer Satisfaction on Public Transportation in Penang, Malaysia. INTI JOURNAL, 2022 (19). pp. 1-9. ISSN e2600-7320 https://intijournal.intimal.edu.my/intijournal.htm
spellingShingle H Social Sciences (General)
HE Transportation and Communications
HF Commerce
Sobanah Dhevi, Tharmalingam
Sai, Mei Ling
Vikniswari, Vija-Kumaran
Kalai Vani, Kalimuthu
Suresh, Nodeson
Customer Satisfaction on Public Transportation in Penang, Malaysia
title Customer Satisfaction on Public Transportation in Penang, Malaysia
title_full Customer Satisfaction on Public Transportation in Penang, Malaysia
title_fullStr Customer Satisfaction on Public Transportation in Penang, Malaysia
title_full_unstemmed Customer Satisfaction on Public Transportation in Penang, Malaysia
title_short Customer Satisfaction on Public Transportation in Penang, Malaysia
title_sort customer satisfaction on public transportation in penang, malaysia
topic H Social Sciences (General)
HE Transportation and Communications
HF Commerce
url http://eprints.intimal.edu.my/1626/
http://eprints.intimal.edu.my/1626/
http://eprints.intimal.edu.my/1626/1/ij2022_19r.pdf
http://eprints.intimal.edu.my/1626/2/157