Customer Satisfaction on Public Transportation in Penang, Malaysia
This paper reports the customers’ satisfaction about public transportation service in Penang, Malaysia. In this respect, some of the factors namely reliability, accessibility, safety and security are used to measure the customers’ satisfaction on bus service Rapid Penang, Malaysia. A survey was c...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
INTI International University
2022
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1626/ http://eprints.intimal.edu.my/1626/1/ij2022_19r.pdf http://eprints.intimal.edu.my/1626/2/157 |
| Summary: | This paper reports the customers’ satisfaction about public transportation service in Penang,
Malaysia. In this respect, some of the factors namely reliability, accessibility, safety and security
are used to measure the customers’ satisfaction on bus service Rapid Penang, Malaysia. A survey
was conducted where questionnaires were distributed to 500 bus passengers. The results of the
study indicates that reliability, accessibility, safety and security of bus service are positively
significant to customer satisfaction. The contribution of the study creates better understanding of
the service provider the factors that able increase customers’ satisfaction and base on the
knowledge they able to improve their services and gain the customers’ trust. |
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