Factors Determining the Customers' Intention to Purchase OTC Products through E-Pharmacies
In the health care system, over-the-counter (non-prescribed) drugs play a crucial role in the medication process. Over-the-counter (OTC) drugs are medicinal products sold without a doctor's prescription. Without seeking care from health professionals, OTC medications are safe and effective for...
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| Format: | Article |
| Language: | English English |
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INTI International University
2022
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| Online Access: | http://eprints.intimal.edu.my/1619/ http://eprints.intimal.edu.my/1619/2/152 http://eprints.intimal.edu.my/1619/3/ij2022_15r.pdf |
| _version_ | 1848766940251684864 |
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| author | R., Krishnadas R., Renganathan |
| author_facet | R., Krishnadas R., Renganathan |
| author_sort | R., Krishnadas |
| building | INTI Institutional Repository |
| collection | Online Access |
| description | In the health care system, over-the-counter (non-prescribed) drugs play a crucial role in the medication process. Over-the-counter (OTC) drugs are medicinal products sold without a doctor's prescription. Without seeking care from health professionals, OTC medications are safe and effective for the general public usage. Generally, OTCs and self-medicines are used to treat mild health issues in a simpler and inexpensive way. Cold-and-cough medicines, vitamins, analgesics, digestive medicine (i.e., anti-acids), and dermatological medicines are the categories that dominate the world's top five OTC market-share. Limited studies in India aimed at evaluating OTC purchasing behaviour in e-pharmacies. Therefore, this study aimed to identify influential E-pharmacy factors that are affecting consumers during OTC products purchase. This study also examined the consumers' intention to purchase OTC products across major cities of Tamil Nadu. A total of 153 responses were collected from e-pharmacy customers through self-administered questionnaires across 4 major cities of Tamil Nadu. E-pharmacy customers who made at least one purchase on the e-pharmacy website were considered for the study. Based on the results, analgesic drugs are the most preferred OTC category in the online purchase mode. The results also demonstrated that post-purchase behaviour aspects like on-time delivery of the product and providing the shift response to solve the queries raised by the e-pharmacy customers play a significant role in enhancing customer satisfaction across e-pharmacy sites. |
| first_indexed | 2025-11-14T11:56:42Z |
| format | Article |
| id | intimal-1619 |
| institution | INTI International University |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-14T11:59:07Z |
| publishDate | 2022 |
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| recordtype | eprints |
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| spelling | intimal-16192025-07-23T10:05:22Z http://eprints.intimal.edu.my/1619/ Factors Determining the Customers' Intention to Purchase OTC Products through E-Pharmacies R., Krishnadas R., Renganathan H Social Sciences (General) HF Commerce HG Finance In the health care system, over-the-counter (non-prescribed) drugs play a crucial role in the medication process. Over-the-counter (OTC) drugs are medicinal products sold without a doctor's prescription. Without seeking care from health professionals, OTC medications are safe and effective for the general public usage. Generally, OTCs and self-medicines are used to treat mild health issues in a simpler and inexpensive way. Cold-and-cough medicines, vitamins, analgesics, digestive medicine (i.e., anti-acids), and dermatological medicines are the categories that dominate the world's top five OTC market-share. Limited studies in India aimed at evaluating OTC purchasing behaviour in e-pharmacies. Therefore, this study aimed to identify influential E-pharmacy factors that are affecting consumers during OTC products purchase. This study also examined the consumers' intention to purchase OTC products across major cities of Tamil Nadu. A total of 153 responses were collected from e-pharmacy customers through self-administered questionnaires across 4 major cities of Tamil Nadu. E-pharmacy customers who made at least one purchase on the e-pharmacy website were considered for the study. Based on the results, analgesic drugs are the most preferred OTC category in the online purchase mode. The results also demonstrated that post-purchase behaviour aspects like on-time delivery of the product and providing the shift response to solve the queries raised by the e-pharmacy customers play a significant role in enhancing customer satisfaction across e-pharmacy sites. INTI International University 2022-05 Article PeerReviewed text en cc_by_4 http://eprints.intimal.edu.my/1619/2/152 text en cc_by_4 http://eprints.intimal.edu.my/1619/3/ij2022_15r.pdf R., Krishnadas and R., Renganathan (2022) Factors Determining the Customers' Intention to Purchase OTC Products through E-Pharmacies. INTI JOURNAL, 2022 (15). ISSN e2600-7320 https://intijournal.intimal.edu.my/intijournal.htm |
| spellingShingle | H Social Sciences (General) HF Commerce HG Finance R., Krishnadas R., Renganathan Factors Determining the Customers' Intention to Purchase OTC Products through E-Pharmacies |
| title | Factors Determining the Customers' Intention to Purchase OTC Products through E-Pharmacies |
| title_full | Factors Determining the Customers' Intention to Purchase OTC Products through E-Pharmacies |
| title_fullStr | Factors Determining the Customers' Intention to Purchase OTC Products through E-Pharmacies |
| title_full_unstemmed | Factors Determining the Customers' Intention to Purchase OTC Products through E-Pharmacies |
| title_short | Factors Determining the Customers' Intention to Purchase OTC Products through E-Pharmacies |
| title_sort | factors determining the customers' intention to purchase otc products through e-pharmacies |
| topic | H Social Sciences (General) HF Commerce HG Finance |
| url | http://eprints.intimal.edu.my/1619/ http://eprints.intimal.edu.my/1619/ http://eprints.intimal.edu.my/1619/2/152 http://eprints.intimal.edu.my/1619/3/ij2022_15r.pdf |