THE IMPACT OF VIRAL MARKETING IN THE TOURISM INDUSTRY IN
MALAYSIA POST COVID-19 PANDEMIC

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THE IMPACT OF VIRAL MARKETING IN THE TOURISM INDUSTRY IN MALAYSIA POST COVID-19 PANDEMIC

Viral marketing played a major role in tourism marketing for the government and private sector. This marketing strategies often referred to as electronic word-of-mouth (eWOM). Extensive research studies have been carried out on the mechanism and importance of viral marketing. However, there is a res...

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Bibliographic Details
Main Authors:	Rakesh, Sarpal, Yeoh, Chiao Ying
Format:	Article
Language:	English
Published:	INTI International University 2022
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.intimal.edu.my/1613/ http://eprints.intimal.edu.my/1613/1/v2022_09.pdf

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