| Summary: | — Background and Objectives: The purpose of this
study is to review the resource-based view theory on service
quality that contribute to and expand internal resources and
services of high quality. Several empirical studies have
examined how to apply resource-based view theory to
exploiting opportunities in higher education. With the help of
this resource-based view theory, urban higher education can
apply how to obtain and mobilize additional resources or use
existing resources more efficiently and effectively to increase
the productivity of existing resources to improve the quality of
education services. Perhaps providing high-quality service
based views are hampered by a lack of resources for urban
education institutions and new ventures, and for them to
survive, the resource constraints should address effectively. The
issue in this paper is how the RBV theory or concept is to be
studied in urban higher education so that researchers and
organizations can benefit from this perspective.
Methodology: The RBV framework was used to delimit the
review so that the research method used in this paper is an
empirical approach through a study of journals and supporting
journals related to the topic under study. This paper evaluated
and reviewed several empirical studies in terms of methodology
and strategy that used to apply and implement the resourcebased view theory to improve the service based view quality of
students' retention. Many articles indicated quantitative
methods as the method strategy, but restrictions showed
qualitative and mixed methods that should be concerned in
future research.
Findings: This article's literature search aimed at obtaining a
usable sample of recently published papers to provide a sense
of the conceptual gaps, knowledge gaps, methodological gaps
and problem gaps in several resource-based (RBV) industries,
but lesser are using in education. The dynamics and
heterogeneity in this field of science encourage university
researchers to develop and strengthen RBV theory. With this
development, the concepts and theories of management are
expected to be useful for academics.
Recommendation & Limitation: On the critical reviews
above, specific recommendations may in future serve as the key
to enriching resource-based views. In this article, mixed and
qualitative methods should be used to obtain accurate results.
Additional attention should be paid to future research into
higher education institutional resources, and integrate tangible
and intangible resources into organizational capacity.
Conclusion & Contribution: Resource-based view theory
appears to have the capability to leverage resources and create
more opportunities with fewer funds when applied to urban
systems. One of the biggest contributions of this article is the
direct strategy of scholars towards empirical studies and
finding of resources as an essential antecedent to service
quality and end to educational performance
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