Service Quality and Students' Satisfaction in Public Higher Education Institutions During Covid-19 in Malaysia

The COVID-19 pandemic has been a challenging time for Malaysians. The pandemic hurts many sectors, especially education. When Malaysia's Prime Minister, Tan Sri Muhyiddin Yassin, announced the Movement Control Order effective 18th March 2020, all sectors related to education, nurseries, governm...

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Main Authors: Uma Mageswary, Krishnan, Wong, Chee Hoo
Format: Article
Language:English
Published: INTI International University 2021
Subjects:
Online Access:http://eprints.intimal.edu.my/1524/
http://eprints.intimal.edu.my/1524/1/jobss2021_01.pdf
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author Uma Mageswary, Krishnan
Wong, Chee Hoo
author_facet Uma Mageswary, Krishnan
Wong, Chee Hoo
author_sort Uma Mageswary, Krishnan
building INTI Institutional Repository
collection Online Access
description The COVID-19 pandemic has been a challenging time for Malaysians. The pandemic hurts many sectors, especially education. When Malaysia's Prime Minister, Tan Sri Muhyiddin Yassin, announced the Movement Control Order effective 18th March 2020, all sectors related to education, nurseries, government and private schools, international schools and higher education institutions were closed. The purpose of this study is to survey students on whether service quality has a significant impact on student satisfaction during COVID-19 in Malaysia. This research was a descriptive study with the cross-sectional method. Survey with Likert scales will be used to get the feedback from respondents from Public Higher Education Institution. The data collected from 257 respondents were analyzed with SPSS software. The study utilised SERVQUAL measurement to distinguish whether service quality's dimensions of reliability, responsiveness, tangibles, assurance, and empathy significantly influence the undergraduate student satisfaction in Public Higher Education Institutions in Malaysia. This study is novel that it was one of the first customer satisfaction studies during Covid-19, and it is hoped that the findings will be of pivoting reference by the practitioner and the researchers alike.
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spelling intimal-15242023-06-26T06:03:24Z http://eprints.intimal.edu.my/1524/ Service Quality and Students' Satisfaction in Public Higher Education Institutions During Covid-19 in Malaysia Uma Mageswary, Krishnan Wong, Chee Hoo H Social Sciences (General) LB2300 Higher Education The COVID-19 pandemic has been a challenging time for Malaysians. The pandemic hurts many sectors, especially education. When Malaysia's Prime Minister, Tan Sri Muhyiddin Yassin, announced the Movement Control Order effective 18th March 2020, all sectors related to education, nurseries, government and private schools, international schools and higher education institutions were closed. The purpose of this study is to survey students on whether service quality has a significant impact on student satisfaction during COVID-19 in Malaysia. This research was a descriptive study with the cross-sectional method. Survey with Likert scales will be used to get the feedback from respondents from Public Higher Education Institution. The data collected from 257 respondents were analyzed with SPSS software. The study utilised SERVQUAL measurement to distinguish whether service quality's dimensions of reliability, responsiveness, tangibles, assurance, and empathy significantly influence the undergraduate student satisfaction in Public Higher Education Institutions in Malaysia. This study is novel that it was one of the first customer satisfaction studies during Covid-19, and it is hoped that the findings will be of pivoting reference by the practitioner and the researchers alike. INTI International University 2021-09 Article PeerReviewed text en cc_by_4 http://eprints.intimal.edu.my/1524/1/jobss2021_01.pdf Uma Mageswary, Krishnan and Wong, Chee Hoo (2021) Service Quality and Students' Satisfaction in Public Higher Education Institutions During Covid-19 in Malaysia. Journal of Business and Social Sciences, 2021 (01). ISSN 2805-5187 https://ipublishing.intimal.edu.my/jobss.html
spellingShingle H Social Sciences (General)
LB2300 Higher Education
Uma Mageswary, Krishnan
Wong, Chee Hoo
Service Quality and Students' Satisfaction in Public Higher Education Institutions During Covid-19 in Malaysia
title Service Quality and Students' Satisfaction in Public Higher Education Institutions During Covid-19 in Malaysia
title_full Service Quality and Students' Satisfaction in Public Higher Education Institutions During Covid-19 in Malaysia
title_fullStr Service Quality and Students' Satisfaction in Public Higher Education Institutions During Covid-19 in Malaysia
title_full_unstemmed Service Quality and Students' Satisfaction in Public Higher Education Institutions During Covid-19 in Malaysia
title_short Service Quality and Students' Satisfaction in Public Higher Education Institutions During Covid-19 in Malaysia
title_sort service quality and students' satisfaction in public higher education institutions during covid-19 in malaysia
topic H Social Sciences (General)
LB2300 Higher Education
url http://eprints.intimal.edu.my/1524/
http://eprints.intimal.edu.my/1524/
http://eprints.intimal.edu.my/1524/1/jobss2021_01.pdf