Innovative Packaging Attributes and Customer Purchase Intention in Snack Foods

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Innovative Packaging Attributes and Customer Purchase Intention in Snack Foods

Packaging is now an important aspect of marketing and is treated as one of the most influential factors concerning consumer purchase decision at the point of purchase. The purpose of this study is to determine what kind of innovative packaging attributes will influence the purchase intention of cust...

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Bibliographic Details
Main Authors:	Song, Xiaokang, Syriac, Nellikunnel
Format:	Article
Language:	English
Published:	INTI International University 2018
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.intimal.edu.my/1497/ http://eprints.intimal.edu.my/1497/1/v1_2018_40.pdf

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