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Influence of Materialism, Social Status Display and Brand Consciousness on Status consumption among working women in Klang Valley

The study measures the influence of materialism, social status display and brand consciousness on status consumption among working women in Klang Valley. A total of 410 working women completed the questionnaire which were collected using mall intercept method. The focus on luxury branded items was n...

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Bibliographic Details
Main Authors:	Sukjeet Kaur, Sandhu, Laily, Paim, Kamaljeet, Kaur
Format:	Article
Language:	English
Published:	INTI International University 2018
Subjects:	H Social Sciences (General) HM Sociology
Online Access:	http://eprints.intimal.edu.my/1496/ http://eprints.intimal.edu.my/1496/1/v1_2018_31.pdf

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