Influence of Materialism, Social Status Display and Brand Consciousness on Status consumption among working women in Klang Valley
The study measures the influence of materialism, social status display and brand consciousness on status consumption among working women in Klang Valley. A total of 410 working women completed the questionnaire which were collected using mall intercept method. The focus on luxury branded items was n...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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INTI International University
2018
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1496/ http://eprints.intimal.edu.my/1496/1/v1_2018_31.pdf |
| _version_ | 1848766753761394688 |
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| author | Sukjeet Kaur, Sandhu Laily, Paim Kamaljeet, Kaur |
| author_facet | Sukjeet Kaur, Sandhu Laily, Paim Kamaljeet, Kaur |
| author_sort | Sukjeet Kaur, Sandhu |
| building | INTI Institutional Repository |
| collection | Online Access |
| description | The study measures the influence of materialism, social status display and brand consciousness on status consumption among working women in Klang Valley. A total of 410 working women completed the questionnaire which were collected using mall intercept method. The focus on luxury branded items was narrowed down to three categories which were clothing/scarfs, shoes and handbags. The results revealed that materialism, social status display and brand consciousness has a significant relationship with status consumption. |
| first_indexed | 2025-11-14T11:56:10Z |
| format | Article |
| id | intimal-1496 |
| institution | INTI International University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T11:56:10Z |
| publishDate | 2018 |
| publisher | INTI International University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | intimal-14962021-05-10T07:13:19Z http://eprints.intimal.edu.my/1496/ Influence of Materialism, Social Status Display and Brand Consciousness on Status consumption among working women in Klang Valley Sukjeet Kaur, Sandhu Laily, Paim Kamaljeet, Kaur H Social Sciences (General) HM Sociology The study measures the influence of materialism, social status display and brand consciousness on status consumption among working women in Klang Valley. A total of 410 working women completed the questionnaire which were collected using mall intercept method. The focus on luxury branded items was narrowed down to three categories which were clothing/scarfs, shoes and handbags. The results revealed that materialism, social status display and brand consciousness has a significant relationship with status consumption. INTI International University 2018 Article PeerReviewed text en http://eprints.intimal.edu.my/1496/1/v1_2018_31.pdf Sukjeet Kaur, Sandhu and Laily, Paim and Kamaljeet, Kaur (2018) Influence of Materialism, Social Status Display and Brand Consciousness on Status consumption among working women in Klang Valley. INTI JOURNAL, 2018 (31). ISSN e2600-7320 http://intijournal.intimal.edu.my/intijournal.htm |
| spellingShingle | H Social Sciences (General) HM Sociology Sukjeet Kaur, Sandhu Laily, Paim Kamaljeet, Kaur Influence of Materialism, Social Status Display and Brand Consciousness on Status consumption among working women in Klang Valley |
| title | Influence of Materialism, Social Status Display and Brand Consciousness on Status consumption among working women in Klang Valley |
| title_full | Influence of Materialism, Social Status Display and Brand Consciousness on Status consumption among working women in Klang Valley |
| title_fullStr | Influence of Materialism, Social Status Display and Brand Consciousness on Status consumption among working women in Klang Valley |
| title_full_unstemmed | Influence of Materialism, Social Status Display and Brand Consciousness on Status consumption among working women in Klang Valley |
| title_short | Influence of Materialism, Social Status Display and Brand Consciousness on Status consumption among working women in Klang Valley |
| title_sort | influence of materialism, social status display and brand consciousness on status consumption among working women in klang valley |
| topic | H Social Sciences (General) HM Sociology |
| url | http://eprints.intimal.edu.my/1496/ http://eprints.intimal.edu.my/1496/ http://eprints.intimal.edu.my/1496/1/v1_2018_31.pdf |