Factors Leading to Customer Loyalty in the Domestic Banks in Malaysia – A Perspective from the Social Networking Sites

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Factors Leading to Customer Loyalty in the Domestic Banks in Malaysia – A Perspective from the Social Networking Sites

In Malaysia, banks are still struggling to cultivate loyal customers, little agreement among bankers as to what variables contribute to customer loyalty. Numerous empirical studies were conducted to investigate on the factors that lead to customer loyalty but there were no unified solution especiall...

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Bibliographic Details
Main Author:	Kumarashvari, Subramaniam
Format:	Article
Language:	English
Published:	INTI International University 2018
Subjects:	H Social Sciences (General) HG Finance
Online Access:	http://eprints.intimal.edu.my/1495/ http://eprints.intimal.edu.my/1495/1/v1_2018_36.pdf

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