Customers’ housing-switching behavior in Chongqing, China: A conceptual framework from the perspective of pull-push mooring theory
A myriad of research has been carried out to explain customers’ buying intention and motivation. Taking a new approach this study has applied the pull-push mooring theory to explain buying intention in context of Chongqing China Real Estate market especially on customers’ housing-switching behavior....
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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INTI International University
2020
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1469/ http://eprints.intimal.edu.my/1469/1/ij2020_47.pdf |
| _version_ | 1848766746433945600 |
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| author | Yang, Hui Hui Cui, Ruifu Chong, Wei Ying |
| author_facet | Yang, Hui Hui Cui, Ruifu Chong, Wei Ying |
| author_sort | Yang, Hui Hui |
| building | INTI Institutional Repository |
| collection | Online Access |
| description | A myriad of research has been carried out to explain customers’ buying intention and motivation. Taking a new approach this study has applied the pull-push mooring theory to explain buying intention in context of Chongqing China Real Estate market especially on customers’ housing-switching behavior. The purpose of this study is to examine the mediating role of perceived security risk on customers’ housing-switching behavior with a theoretical approach. It sets forth a conceptual framework that seeks to link systematically the push motivation, pull motivation, perceived security risk and switching intention. |
| first_indexed | 2025-11-14T11:56:03Z |
| format | Article |
| id | intimal-1469 |
| institution | INTI International University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T11:56:03Z |
| publishDate | 2020 |
| publisher | INTI International University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | intimal-14692024-03-22T06:21:17Z http://eprints.intimal.edu.my/1469/ Customers’ housing-switching behavior in Chongqing, China: A conceptual framework from the perspective of pull-push mooring theory Yang, Hui Hui Cui, Ruifu Chong, Wei Ying H Social Sciences (General) HF Commerce A myriad of research has been carried out to explain customers’ buying intention and motivation. Taking a new approach this study has applied the pull-push mooring theory to explain buying intention in context of Chongqing China Real Estate market especially on customers’ housing-switching behavior. The purpose of this study is to examine the mediating role of perceived security risk on customers’ housing-switching behavior with a theoretical approach. It sets forth a conceptual framework that seeks to link systematically the push motivation, pull motivation, perceived security risk and switching intention. INTI International University 2020 Article PeerReviewed text en cc_by_4 http://eprints.intimal.edu.my/1469/1/ij2020_47.pdf Yang, Hui Hui and Cui, Ruifu and Chong, Wei Ying (2020) Customers’ housing-switching behavior in Chongqing, China: A conceptual framework from the perspective of pull-push mooring theory. INTI JOURNAL, 2020 (47). ISSN e2600-7320 http://intijournal.newinti.edu.my |
| spellingShingle | H Social Sciences (General) HF Commerce Yang, Hui Hui Cui, Ruifu Chong, Wei Ying Customers’ housing-switching behavior in Chongqing, China: A conceptual framework from the perspective of pull-push mooring theory |
| title | Customers’ housing-switching behavior in Chongqing, China: A conceptual framework from the perspective of pull-push mooring theory |
| title_full | Customers’ housing-switching behavior in Chongqing, China: A conceptual framework from the perspective of pull-push mooring theory |
| title_fullStr | Customers’ housing-switching behavior in Chongqing, China: A conceptual framework from the perspective of pull-push mooring theory |
| title_full_unstemmed | Customers’ housing-switching behavior in Chongqing, China: A conceptual framework from the perspective of pull-push mooring theory |
| title_short | Customers’ housing-switching behavior in Chongqing, China: A conceptual framework from the perspective of pull-push mooring theory |
| title_sort | customers’ housing-switching behavior in chongqing, china: a conceptual framework from the perspective of pull-push mooring theory |
| topic | H Social Sciences (General) HF Commerce |
| url | http://eprints.intimal.edu.my/1469/ http://eprints.intimal.edu.my/1469/ http://eprints.intimal.edu.my/1469/1/ij2020_47.pdf |