Customers’ housing-switching behavior in Chongqing, China: A conceptual framework from the perspective of pull-push mooring theory
A myriad of research has been carried out to explain customers’ buying intention and motivation. Taking a new approach this study has applied the pull-push mooring theory to explain buying intention in context of Chongqing China Real Estate market especially on customers’ housing-switching behavior....
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
INTI International University
2020
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1469/ http://eprints.intimal.edu.my/1469/1/ij2020_47.pdf |
| Summary: | A myriad of research has been carried out to explain customers’ buying intention and motivation. Taking a new approach this study has applied the pull-push mooring theory to explain buying intention in context of Chongqing China Real Estate market especially on customers’ housing-switching behavior. The purpose of this study is to examine the mediating role of perceived security risk on customers’ housing-switching behavior with a theoretical approach. It sets forth a conceptual framework that seeks to link systematically the push motivation, pull motivation, perceived security risk and switching intention. |
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