Testing the Waters: Applying Marketing Channels Research in Chinese Elevator Industry

Testing the Waters: Applying Marketing Channels Research in Chinese Elevator Industry

This paper sets off on the intersection of two fronts. First, there is a long-established literature on marketing channels literature. Second, the Chinese elevator industry has been booming in light of China's rapid developments in the past three decades. Yet, rarely has there been discussion r...

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Bibliographic Details
Main Authors: Wang, Weihua, Wang, Deli, Wang, Jingjing, Ma, Guoxin, Hong, Mengjiao
Format: Article
Language:English
Published: INTI International University 2020
Subjects:
H Social Sciences (General)
HF Commerce
Online Access:http://eprints.intimal.edu.my/1464/
http://eprints.intimal.edu.my/1464/1/ij2020_46.pdf

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