The Impact of Social Media Marketing – Study from Malaysia Perspective
In Malaysia, banks are mindful of the power of social media, and are active on social media platform, because they want to meet the rising customers’ expectations for personalization and demonstrating value to them. On the other hand, fierce commercial competition, extensive customers demand and ne...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
INTI International University
2019
|
| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1362/ http://eprints.intimal.edu.my/1362/1/ij2019_63.pdf |
Similar Items
Factors Leading to Customer Loyalty in the Domestic Banks in Malaysia – A Perspective from the Social Networking Sites
by: Kumarashvari, Subramaniam
Published: (2018)
by: Kumarashvari, Subramaniam
Published: (2018)
Understanding social media usage at work from the perspective of social capital theory
by: Kasim, Nur Muneerah, et al.
Published: (2022)
by: Kasim, Nur Muneerah, et al.
Published: (2022)
Creative Arts Students' Use of Social Media: Perspectives of Educators
by: Baboo, Shanthi Balraj, et al.
Published: (2015)
by: Baboo, Shanthi Balraj, et al.
Published: (2015)
A reception study of media marketing motorcycles
by: Tiong, Michael Hock Bing
Published: (2013)
by: Tiong, Michael Hock Bing
Published: (2013)
Social media as an agent of social solidarity in Malaysia.
by: Ridzuan, Abdul Rauf, et al.
Published: (2014)
by: Ridzuan, Abdul Rauf, et al.
Published: (2014)
The Effectiveness of Social Media Influencers and Its Impact Digital
Marketing Towards the Buying Behaviors among Generation Z in Malaysia
by: Tan, Kristine, Kai Qing, et al.
Published: (2024)
by: Tan, Kristine, Kai Qing, et al.
Published: (2024)
Media issues and impact: From positivism to phenomenology, audience attitudes and concerns - social media and shopping malls as 'ready-to-hand'
by: Wilson, Tony *
Published: (2012)
by: Wilson, Tony *
Published: (2012)
The use of social media in mitigating social issues in Malaysia / Ali Fauzi Ahmad Khan
by: Ali Fauzi , Ahmad Khan
Published: (2022)
by: Ali Fauzi , Ahmad Khan
Published: (2022)
Morphological processes of neologisms in social media
by: Shahlee, Shakina
Published: (2021)
by: Shahlee, Shakina
Published: (2021)
The Impact of Social Media Influencers Towards Consumers’ Attitude
by: Tan, Kristine, Kai Qing, et al.
Published: (2024)
by: Tan, Kristine, Kai Qing, et al.
Published: (2024)
The antecedents of social media adoption: A study on the role of media needs and innovation characteristics
/ Izzal Asnira Zolkepli
by: Zolkepli, Izzal Asnira
Published: (2014)
by: Zolkepli, Izzal Asnira
Published: (2014)
The emergence of social media in Malaysia: customers perceptions of the effectiveness of Airasia’s weblog
by: Cheah, Shu Xu
Published: (2012)
by: Cheah, Shu Xu
Published: (2012)
How Scoop Affect the Credibility of News through Social Media? An Empirical Study
by: Rosli, Mohammed, et al.
Published: (2017)
by: Rosli, Mohammed, et al.
Published: (2017)
Impact of Social Media on Entrepreneurial Marketing and Communications
by: Bin Tehsin, Ahmad
Published: (2018)
by: Bin Tehsin, Ahmad
Published: (2018)
Social media uses and gratifications among young adults in Klang Valley, Malaysia
by: Lee, Kenneth,Tze Wui
Published: (2013)
by: Lee, Kenneth,Tze Wui
Published: (2013)
Impact of social media on body image ideals and fashion trends among Malaysian youth
by: Lim, Ming Xian
Published: (2024)
by: Lim, Ming Xian
Published: (2024)
Social Impact Assessment : The Principles, Criticisms And Social Impact Variables
by: Wong, Bemen Win Keong
Published: (2014)
by: Wong, Bemen Win Keong
Published: (2014)
The impact of social media advertising on audience trust and purchase intentions
by: Quek, Xiao Tong
Published: (2024)
by: Quek, Xiao Tong
Published: (2024)
The influence of motives to use social media and social media addiction
by: Chee, Wan Ying, et al.
Published: (2022)
by: Chee, Wan Ying, et al.
Published: (2022)
Social responsibility dimension in Islamic investment:
a survey of investors' perspective in Malaysia
by: Barom, Mohd Nizam
Published: (2015)
by: Barom, Mohd Nizam
Published: (2015)
Market failure: notes on teaching microeconomics with Islamic perspective
by: Mohd Arshad, Mohd Nahar
Published: (2015)
by: Mohd Arshad, Mohd Nahar
Published: (2015)
The impact of crisis communication in social media on netizen behaviour: A case study of Zus coffee crisis
by: Gan, Ka Yee, et al.
Published: (2023)
by: Gan, Ka Yee, et al.
Published: (2023)
The role of social marketing in health education / Ismail Sualman
by: Sualman, Ismail
Published: (2003)
by: Sualman, Ismail
Published: (2003)
Contestation Of Jihad And Social Media Narrative: A Case Study Of Isis
by: Mohd Kaslan, Umi Nur Zahidah
Published: (2021)
by: Mohd Kaslan, Umi Nur Zahidah
Published: (2021)
The influence of ethnicity on social media influencer towards customer purchase intention
by: Lim, Yi Thing
Published: (2021)
by: Lim, Yi Thing
Published: (2021)
The impact of social media celebrity endorsement on Malaysian university students' consumption behavior
by: Thong, Bao Chye
Published: (2023)
by: Thong, Bao Chye
Published: (2023)
Media and politics: a study among youth in Malaysia
by: A.Manaf, Aini Maznina, et al.
Published: (2015)
by: A.Manaf, Aini Maznina, et al.
Published: (2015)
The Extent Of Social Media Practices In Malaysian Sme: Migrating From Adoption To
Measurement
by: Md Jania, Noraniza, et al.
Published: (2017)
by: Md Jania, Noraniza, et al.
Published: (2017)
Traditionalism and modernity: issues and perspectives in sociology and social anthropology
Published: (2014)
Published: (2014)
SOCIAL MEDIA MARKETING FACTORS AFFECTING CONSUMER PURCHASE INTENTION OF COSMETIC PRODUCTS IN JAKARTA, INDONESIA: THE MEDIATING ROLE OF CUSTOMER TRUST
by: Yunita Nidiah Indah, Permata, et al.
Published: (2023)
by: Yunita Nidiah Indah, Permata, et al.
Published: (2023)
Impact of colourism in social media advertisements on university students' attitude and purchasing behaviour
by: Toh, Yan Tong
Published: (2024)
by: Toh, Yan Tong
Published: (2024)
Malaysian youths' preferences towards the use of social network marketing
by: Goh, Pei Chuin, et al.
Published: (2013)
by: Goh, Pei Chuin, et al.
Published: (2013)
Exploring the effect of social media on the purchase intention of K-pop fans in Malaysia
by: Chiah, Wei Wei
Published: (2024)
by: Chiah, Wei Wei
Published: (2024)
Antecedents of consumer’s attitude towards social media
influencer & its impact on purchase intention
by: Teo, Desmond De Wen
Published: (2019)
by: Teo, Desmond De Wen
Published: (2019)
Spirituality in entrepreneurship from Islamic perspectives: a conceptual analysis on the effects on entrepreneurial motivation and social responsibility
by: Mohammed Adamu, Isa, et al.
Published: (2011)
by: Mohammed Adamu, Isa, et al.
Published: (2011)
Influence of social media marketing on brand equiry, eWoM intention, and choice intention in higher education institution
by: Loo, Wai Hong
Published: (2023)
by: Loo, Wai Hong
Published: (2023)
Social Impact Assessment : The Principles, Criticism and Social Impact Variables
by: Wong, Bemen
Published: (2014)
by: Wong, Bemen
Published: (2014)
Relationship between social support and social connection in the use of social media by UTAR students in Sungai Long campus
by: Choong, Xin Yee
Published: (2023)
by: Choong, Xin Yee
Published: (2023)
Impact of social media use on academic performance among university students in Malaysia
by: Kan, Purple, et al.
Published: (2022)
by: Kan, Purple, et al.
Published: (2022)
Social Media and the Service Quality of Higher Education Providers
by: Tamil, Chellvan
Published: (2018)
by: Tamil, Chellvan
Published: (2018)