Acceptance of WeChat Pay among Consumers in Malaysia
WeChat, the most popular social media application in China, had recently launched its integrated mobile payment feature, WeChat Pay, in Malaysia. With the advancement of technology, mobile payment potentially become a replacement to cash, cheques, credit cards and debit cards. However, Bank Negara M...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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INTI International University
2019
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1322/ http://eprints.intimal.edu.my/1322/1/ij2019_48.pdf |
| _version_ | 1848766705190305792 |
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| author | Chua, Jia Jia Wang, Annie, Pei Ling |
| author_facet | Chua, Jia Jia Wang, Annie, Pei Ling |
| author_sort | Chua, Jia Jia |
| building | INTI Institutional Repository |
| collection | Online Access |
| description | WeChat, the most popular social media application in China, had recently launched its integrated mobile payment feature, WeChat Pay, in Malaysia. With the advancement of technology, mobile payment potentially become a replacement to cash, cheques, credit cards and debit cards. However, Bank Negara Malaysia reported that, in 2017, the mobile payment transaction value per capita is only RM0.50 which is far lesser than cash transaction at RM2,881.40 per capita. Therefore, this study intends to determine the acceptance of WeChat Pay, and identify the factors influencing the acceptance among consumers in Malaysia. The findings show that, perceived ease of use, perceived usefulness and perceived risk have a significant relationship with the acceptance of WeChat Pay among consumers in Malaysia. |
| first_indexed | 2025-11-14T11:55:23Z |
| format | Article |
| id | intimal-1322 |
| institution | INTI International University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T11:55:23Z |
| publishDate | 2019 |
| publisher | INTI International University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | intimal-13222024-04-19T06:03:01Z http://eprints.intimal.edu.my/1322/ Acceptance of WeChat Pay among Consumers in Malaysia Chua, Jia Jia Wang, Annie, Pei Ling H Social Sciences (General) HF Commerce HG Finance WeChat, the most popular social media application in China, had recently launched its integrated mobile payment feature, WeChat Pay, in Malaysia. With the advancement of technology, mobile payment potentially become a replacement to cash, cheques, credit cards and debit cards. However, Bank Negara Malaysia reported that, in 2017, the mobile payment transaction value per capita is only RM0.50 which is far lesser than cash transaction at RM2,881.40 per capita. Therefore, this study intends to determine the acceptance of WeChat Pay, and identify the factors influencing the acceptance among consumers in Malaysia. The findings show that, perceived ease of use, perceived usefulness and perceived risk have a significant relationship with the acceptance of WeChat Pay among consumers in Malaysia. INTI International University 2019 Article PeerReviewed text en cc_by_4 http://eprints.intimal.edu.my/1322/1/ij2019_48.pdf Chua, Jia Jia and Wang, Annie, Pei Ling (2019) Acceptance of WeChat Pay among Consumers in Malaysia. INTI JOURNAL, 2019 (48). ISSN e2600-7320 https://intijournal.intimal.edu.my |
| spellingShingle | H Social Sciences (General) HF Commerce HG Finance Chua, Jia Jia Wang, Annie, Pei Ling Acceptance of WeChat Pay among Consumers in Malaysia |
| title | Acceptance of WeChat Pay among Consumers in Malaysia |
| title_full | Acceptance of WeChat Pay among Consumers in Malaysia |
| title_fullStr | Acceptance of WeChat Pay among Consumers in Malaysia |
| title_full_unstemmed | Acceptance of WeChat Pay among Consumers in Malaysia |
| title_short | Acceptance of WeChat Pay among Consumers in Malaysia |
| title_sort | acceptance of wechat pay among consumers in malaysia |
| topic | H Social Sciences (General) HF Commerce HG Finance |
| url | http://eprints.intimal.edu.my/1322/ http://eprints.intimal.edu.my/1322/ http://eprints.intimal.edu.my/1322/1/ij2019_48.pdf |