The Influence of Customer Relationship Management on Customer Retention in the Insurance Sector, Malaysia

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The Influence of Customer Relationship Management on Customer Retention in the Insurance Sector, Malaysia

Insurance is the service sector where competition is stiff to attract new or retain the current customers among insurance organizations. Customer relationship management (CRM) is the strategy what helps the insurance organizations to adapt to be competitive in the insurance industry. CRM helps the i...

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Bibliographic Details
Main Authors:	Xing, Liew, Syriac, Nellikunnel Devasia
Format:	Article
Language:	English
Published:	INTI International University 2019
Subjects:	H Social Sciences (General) HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/1321/ http://eprints.intimal.edu.my/1321/1/ij2019_47.pdf

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