Local Films or Hollywood Films: Malaysian’s Preferences

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Local Films or Hollywood Films: Malaysian’s Preferences

Since nine decades Hollywood films dominate the film industry in majority of the countries. In Malaysia, from year 2012 until 2018 demand for Hollywood films are at least 50% higher compare to Local films. This study aims to find the reason behind it? Are all the Local films have low demand? The pur...

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Bibliographic Details
Main Authors:	Sriganeshvarun, Nagaraj, Abdul Aziz, Mohd Mustafa
Format:	Article
Language:	English
Published:	INTI International University 2019
Subjects:	H Social Sciences (General) HT Communities. Classes. Races
Online Access:	http://eprints.intimal.edu.my/1319/ http://eprints.intimal.edu.my/1319/1/ij2019_45.pdf

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