Local Films or Hollywood Films: Malaysian’s Preferences
Since nine decades Hollywood films dominate the film industry in majority of the countries. In Malaysia, from year 2012 until 2018 demand for Hollywood films are at least 50% higher compare to Local films. This study aims to find the reason behind it? Are all the Local films have low demand? The pur...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
INTI International University
2019
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1319/ http://eprints.intimal.edu.my/1319/1/ij2019_45.pdf |
| _version_ | 1848766704109223936 |
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| author | Sriganeshvarun, Nagaraj Abdul Aziz, Mohd Mustafa |
| author_facet | Sriganeshvarun, Nagaraj Abdul Aziz, Mohd Mustafa |
| author_sort | Sriganeshvarun, Nagaraj |
| building | INTI Institutional Repository |
| collection | Online Access |
| description | Since nine decades Hollywood films dominate the film industry in majority of the countries. In Malaysia, from year 2012 until 2018 demand for Hollywood films are at least 50% higher compare to Local films. This study aims to find the reason behind it? Are all the Local films have low demand? The purpose of this paper is to investigate the reason why demand for Hollywood films is high. A Qualitative Interview method was used to collect data. Three prominent races of Malaysia were interviewed. Total 49 respondents, 13 from each race with both genders within Nilai, Negeri Sembilan . The reasons why people like to watch Hollywood films are quality of content, story line and characters, visual effects, Stardom. The respondents said that in the last 5 years that Malaysian film have improved and also suggested to include international actor, director and script writer in the production of local films that will boost the quality of Malaysian film. |
| first_indexed | 2025-11-14T11:55:22Z |
| format | Article |
| id | intimal-1319 |
| institution | INTI International University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T11:55:22Z |
| publishDate | 2019 |
| publisher | INTI International University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | intimal-13192024-04-18T05:27:22Z http://eprints.intimal.edu.my/1319/ Local Films or Hollywood Films: Malaysian’s Preferences Sriganeshvarun, Nagaraj Abdul Aziz, Mohd Mustafa H Social Sciences (General) HT Communities. Classes. Races Since nine decades Hollywood films dominate the film industry in majority of the countries. In Malaysia, from year 2012 until 2018 demand for Hollywood films are at least 50% higher compare to Local films. This study aims to find the reason behind it? Are all the Local films have low demand? The purpose of this paper is to investigate the reason why demand for Hollywood films is high. A Qualitative Interview method was used to collect data. Three prominent races of Malaysia were interviewed. Total 49 respondents, 13 from each race with both genders within Nilai, Negeri Sembilan . The reasons why people like to watch Hollywood films are quality of content, story line and characters, visual effects, Stardom. The respondents said that in the last 5 years that Malaysian film have improved and also suggested to include international actor, director and script writer in the production of local films that will boost the quality of Malaysian film. INTI International University 2019 Article PeerReviewed text en cc_by_4 http://eprints.intimal.edu.my/1319/1/ij2019_45.pdf Sriganeshvarun, Nagaraj and Abdul Aziz, Mohd Mustafa (2019) Local Films or Hollywood Films: Malaysian’s Preferences. INTI JOURNAL, 2019 (45). ISSN e2600-7320 https://intijournal.intimal.edu.my |
| spellingShingle | H Social Sciences (General) HT Communities. Classes. Races Sriganeshvarun, Nagaraj Abdul Aziz, Mohd Mustafa Local Films or Hollywood Films: Malaysian’s Preferences |
| title | Local Films or Hollywood Films: Malaysian’s Preferences |
| title_full | Local Films or Hollywood Films: Malaysian’s Preferences |
| title_fullStr | Local Films or Hollywood Films: Malaysian’s Preferences |
| title_full_unstemmed | Local Films or Hollywood Films: Malaysian’s Preferences |
| title_short | Local Films or Hollywood Films: Malaysian’s Preferences |
| title_sort | local films or hollywood films: malaysian’s preferences |
| topic | H Social Sciences (General) HT Communities. Classes. Races |
| url | http://eprints.intimal.edu.my/1319/ http://eprints.intimal.edu.my/1319/ http://eprints.intimal.edu.my/1319/1/ij2019_45.pdf |