Social Media Factors and Purchase Intention of Beauty Products in Mauritius

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Social Media Factors and Purchase Intention of Beauty Products in Mauritius

Social media marketing has shown its impact when it comes to boosting e-commerce. However, there are very limited academic research focuses on the relationship between social media marketing and purchase intention of beauty products in Mauritius. The objectives of this research is to investigate Ele...

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Bibliographic Details
Main Authors:	Lim, Kim Yew, Maysoon Hanaa, Mohamodhossen, Wong, Chee Hoo, Ng, Alex, Hou Hong, Tan, Owee Kowang
Format:	Article
Language:	English
Published:	INTI International University 2019
Subjects:	HF Commerce QA75 Electronic computers. Computer science T Technology (General)
Online Access:	http://eprints.intimal.edu.my/1318/ http://eprints.intimal.edu.my/1318/1/ij2019_44.pdf

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