Impact of religion affiliation and religiosity on consumer innovativeness; the evidence of Malaysia

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Impact of religion affiliation and religiosity on consumer innovativeness; the evidence of Malaysia

Introducing new product to the market is the only way to create sustainable competitive advantage. However, the success of any product/service in market is ultimately depended on consumer acceptance. Innovativeness is one of the individual characteristics that might influence the acceptance of nov...

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Bibliographic Details
Main Author:	Mansori, Shaheen
Format:	Article
Language:	English
Published:	IDOSI Publications 2012
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/131/ http://eprints.intimal.edu.my/131/1/14_ft.pdf

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