A Review of Data Analytics Adoption in Business Industry
This paper presents a review of data analytics adoption in various companies from the different business industry. An introductory analysis on how these companies solve problems encountered and relate their action plans with business analytics and/or business intelligent solutions especially in Cust...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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INTI International University
2019
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1307/ http://eprints.intimal.edu.my/1307/1/ij2019_34.pdf |
| _version_ | 1848766700649971712 |
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| author | Chong, Fong Kim Deshinta, Arrova Dewi |
| author_facet | Chong, Fong Kim Deshinta, Arrova Dewi |
| author_sort | Chong, Fong Kim |
| building | INTI Institutional Repository |
| collection | Online Access |
| description | This paper presents a review of data analytics adoption in various companies from the different business industry. An introductory analysis on how these companies solve problems encountered and relate their action plans with business analytics and/or business intelligent solutions especially in Customer Relationship Management (CRM), Supply Chain Management (SCM) and Decision Support Systems (DSS). Many business organizations and communities are finding and getting advantages from powerful knowledge by analyzing the resource of data analytics. Data analytics actually is only part of what big data can offers. By using analytics, an organization gets even greater value in order to serve its customer better through changing how they think, work and interact with them. Those new insights come from the powerful knowledge of big data and resulted in powerful actions to gain competitive advantages. Some companies manage to transform their business models by driving growth in new sectors using new ways with the help of big data and its analytics. This paper used three major companies in the study i.e. Starbucks, Heineken N.V and Electronic Arts (EA). The studies found that all those companies are able to meet their market supply and demands opportunities by utilizing their past historical data in the data warehouse to understand the underlying hidden trends and patterns that will enable them to make better decisions. |
| first_indexed | 2025-11-14T11:55:19Z |
| format | Article |
| id | intimal-1307 |
| institution | INTI International University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T11:55:19Z |
| publishDate | 2019 |
| publisher | INTI International University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | intimal-13072024-04-17T04:56:22Z http://eprints.intimal.edu.my/1307/ A Review of Data Analytics Adoption in Business Industry Chong, Fong Kim Deshinta, Arrova Dewi QA75 Electronic computers. Computer science This paper presents a review of data analytics adoption in various companies from the different business industry. An introductory analysis on how these companies solve problems encountered and relate their action plans with business analytics and/or business intelligent solutions especially in Customer Relationship Management (CRM), Supply Chain Management (SCM) and Decision Support Systems (DSS). Many business organizations and communities are finding and getting advantages from powerful knowledge by analyzing the resource of data analytics. Data analytics actually is only part of what big data can offers. By using analytics, an organization gets even greater value in order to serve its customer better through changing how they think, work and interact with them. Those new insights come from the powerful knowledge of big data and resulted in powerful actions to gain competitive advantages. Some companies manage to transform their business models by driving growth in new sectors using new ways with the help of big data and its analytics. This paper used three major companies in the study i.e. Starbucks, Heineken N.V and Electronic Arts (EA). The studies found that all those companies are able to meet their market supply and demands opportunities by utilizing their past historical data in the data warehouse to understand the underlying hidden trends and patterns that will enable them to make better decisions. INTI International University 2019 Article PeerReviewed text en cc_by_4 http://eprints.intimal.edu.my/1307/1/ij2019_34.pdf Chong, Fong Kim and Deshinta, Arrova Dewi (2019) A Review of Data Analytics Adoption in Business Industry. INTI JOURNAL, 2019 (34). ISSN e2600-7320 http://intijournal.intimal.edu.my |
| spellingShingle | QA75 Electronic computers. Computer science Chong, Fong Kim Deshinta, Arrova Dewi A Review of Data Analytics Adoption in Business Industry |
| title | A Review of Data Analytics Adoption in Business Industry |
| title_full | A Review of Data Analytics Adoption in Business Industry |
| title_fullStr | A Review of Data Analytics Adoption in Business Industry |
| title_full_unstemmed | A Review of Data Analytics Adoption in Business Industry |
| title_short | A Review of Data Analytics Adoption in Business Industry |
| title_sort | review of data analytics adoption in business industry |
| topic | QA75 Electronic computers. Computer science |
| url | http://eprints.intimal.edu.my/1307/ http://eprints.intimal.edu.my/1307/ http://eprints.intimal.edu.my/1307/1/ij2019_34.pdf |