Factor Affecting Purchase Intention of Health Supplement in Malaysia

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Factor Affecting Purchase Intention of Health Supplement in Malaysia

This research was initiated to bridge the gap by determining the factors that influence the purchase intention health supplement in Malaysia and thus provide insights about the marketing plan to the marketers in the health supplement industry to improve their competitiveness. Questionnaires were dis...

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Bibliographic Details
Main Authors:	Tan, Ying Ling, Wong, Chee Hoo, Ng, Alex, Hou Hong, Lim, Kim Yew
Format:	Article
Language:	English
Published:	INTI International University 2019
Subjects:	HG Finance
Online Access:	http://eprints.intimal.edu.my/1278/ http://eprints.intimal.edu.my/1278/1/ij2019_05.pdf

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