Factor Affecting Purchase Intention of Health Supplement in Malaysia
This research was initiated to bridge the gap by determining the factors that influence the purchase intention health supplement in Malaysia and thus provide insights about the marketing plan to the marketers in the health supplement industry to improve their competitiveness. Questionnaires were dis...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
INTI International University
2019
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1278/ http://eprints.intimal.edu.my/1278/1/ij2019_05.pdf |
| _version_ | 1848766692824449024 |
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| author | Tan, Ying Ling Wong, Chee Hoo Ng, Alex, Hou Hong Lim, Kim Yew |
| author_facet | Tan, Ying Ling Wong, Chee Hoo Ng, Alex, Hou Hong Lim, Kim Yew |
| author_sort | Tan, Ying Ling |
| building | INTI Institutional Repository |
| collection | Online Access |
| description | This research was initiated to bridge the gap by determining the factors that influence the purchase intention health supplement in Malaysia and thus provide insights about the marketing plan to the marketers in the health supplement industry to improve their competitiveness. Questionnaires were distributed to 386 individual by convenience sampling in Malaysia via social media such as Facebook and Whatsapp. Besides, correlation study and multiple regression were applied as the research method. Among five independent variables, only informational influence showed the insignificant result on purchase intention of health supplement in Malaysia, while perceived price showed negative relationship on purchase intention of health supplement in Malaysia. |
| first_indexed | 2025-11-14T11:55:11Z |
| format | Article |
| id | intimal-1278 |
| institution | INTI International University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T11:55:11Z |
| publishDate | 2019 |
| publisher | INTI International University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | intimal-12782024-03-23T07:35:55Z http://eprints.intimal.edu.my/1278/ Factor Affecting Purchase Intention of Health Supplement in Malaysia Tan, Ying Ling Wong, Chee Hoo Ng, Alex, Hou Hong Lim, Kim Yew HG Finance This research was initiated to bridge the gap by determining the factors that influence the purchase intention health supplement in Malaysia and thus provide insights about the marketing plan to the marketers in the health supplement industry to improve their competitiveness. Questionnaires were distributed to 386 individual by convenience sampling in Malaysia via social media such as Facebook and Whatsapp. Besides, correlation study and multiple regression were applied as the research method. Among five independent variables, only informational influence showed the insignificant result on purchase intention of health supplement in Malaysia, while perceived price showed negative relationship on purchase intention of health supplement in Malaysia. INTI International University 2019 Article PeerReviewed text en cc_by_4 http://eprints.intimal.edu.my/1278/1/ij2019_05.pdf Tan, Ying Ling and Wong, Chee Hoo and Ng, Alex, Hou Hong and Lim, Kim Yew (2019) Factor Affecting Purchase Intention of Health Supplement in Malaysia. INTI JOURNAL, 2019 (5). ISSN e2600-7320 http://intijournal.newinti.edu.my |
| spellingShingle | HG Finance Tan, Ying Ling Wong, Chee Hoo Ng, Alex, Hou Hong Lim, Kim Yew Factor Affecting Purchase Intention of Health Supplement in Malaysia |
| title | Factor Affecting Purchase Intention of Health Supplement in Malaysia |
| title_full | Factor Affecting Purchase Intention of Health Supplement in Malaysia |
| title_fullStr | Factor Affecting Purchase Intention of Health Supplement in Malaysia |
| title_full_unstemmed | Factor Affecting Purchase Intention of Health Supplement in Malaysia |
| title_short | Factor Affecting Purchase Intention of Health Supplement in Malaysia |
| title_sort | factor affecting purchase intention of health supplement in malaysia |
| topic | HG Finance |
| url | http://eprints.intimal.edu.my/1278/ http://eprints.intimal.edu.my/1278/ http://eprints.intimal.edu.my/1278/1/ij2019_05.pdf |