The Influence of Electronic Word of Mouth in Social Media on Generation Z’ Purchase Intentions: A Review

QR Code

The Influence of Electronic Word of Mouth in Social Media on Generation Z’ Purchase Intentions: A Review

The advances of information technology and the emergence of online social media platforms have changed the way information is transmitted and have transcended the traditional limitations of WOM by bringing a new perspective for eWOM. Electronic word of mouth (eWOM) can reach a multitude of people at...

Full description

Bibliographic Details
Main Authors:	Ng, Alex, Hou Hong, Abdullah Saleem, Haroon, Lim, Kim Yew, Wong, Chee Hoo
Format:	Article
Language:	English
Published:	INTI International University 2019
Subjects:	HF Commerce
Online Access:	http://eprints.intimal.edu.my/1276/ http://eprints.intimal.edu.my/1276/1/ij2019_04.pdf

Similar Items

The influence of electronic word of mouth (ewom) on the purchase intention of technological gadgets
by: Tiew, Keh Yeng
Published: (2023)

Factors affecting visual electronic word of mouth credibility on online purchase intention
by: Khan, Shamim Ahmed
Published: (2019)

IMPACT OF ELECTRONIC WORD OF MOUTH ON CONSUMER PURCHASE INTENTION- INVESTIGATING THE RESTAURANT INDUSTRY OF PAKISTAN
by: Ashraf, Mariam
Published: (2022)

Impact Of Perceived Value To Purchase Intention In Life Insurance Industry: The Moderating Effect Of Word Of Mouth
by: Hoo, Daniel Zjie
Published: (2021)

The Impact Of Antecedents And Outcome Of Electronic Word-Of-Mouth On Online Airline Tickets Purchase Intention By Malaysian
by: Lunyai, Janifer
Published: (2020)

Social Media Factors and Purchase Intention of Beauty Products in Mauritius
by: Lim, Kim Yew, et al.
Published: (2019)

Exploring consumers' experiences in electronic word-of-mouth for health supplement purchases
by: Nasiruddin, Kauthar
Published: (2022)

The influence of electronic word of mouth in internet mediated social websites on consumer's purchase intention in hospitality industry
by: Shamsuddin, Nur Suryanttie
Published: (2015)

Brand Personality Toward Customer Purchase Intention: The Intermediate Role Of Electronic Word-Of-Mouth And Brand Equity
by: Vahdati, Hojjat, et al.
Published: (2016)

Impact of electronic word of mouth (eWOM) on purchase intention among Saudi Arabia online users
by: Alharbi, Musab Kamal M
Published: (2020)

Exploring the influence of electronic word-of-mouth on college students’ purchase intention: an empirical study on the Chinese film industry
by: Zeng, Meiling
Published: (2019)

Assessing purchase factors, purchase intention and word-of-mouth on organic foods purchase decision in Beijing, China
by: Li, Shimiao
Published: (2022)

The effect of electronic word of mouth communication on purchase intention moderate by trust: a case online consumer of Bahawalpur Pakistan
by: Ahmad, Naveed, et al.
Published: (2020)

Factor Affecting Purchase Intention of Health Supplement in Malaysia
by: Tan, Ying Ling, et al.
Published: (2019)

Ethnocultural empathy and electronic word-of-mouth trust: shaping consumer boycott intention
by: Soong, Ru Yee
Published: (2024)

Electronic word of mouth: exploring the consumer perspective
by: Nasiruddin, Kauthar, et al.
Published: (2016)

Factors of social media influencer on online purchase intention among generation Z
by: Soong, Vai Ven
Published: (2023)

Determinants of Electronic Word-of-Mouth Effect on Chinese Overseas Travellers’ Hotel Booking Intentions
by: Ji, Zheng
Published: (2018)

The impact of word of mouth on consumer purchase intention for smartphone / Tuan Farah Azlinda Tuan Ismail
by: Tuan Ismail, Tuan Farah Azlinda
Published: (2020)

Determinants of Consumers’ Engagement in Electronic Word-of-Mouth on Facebook
by: Yap, Wei Chien
Published: (2017)

Electronic Word of Mouth (eWOM) on restaurants in Sarawak
by: Tan, Chin Choo, et al.
Published: (2016)

The roles of mass media, word of mouth and subjective norm: a study of family takaful purchase intention in Gombak, Selangor / Faiznur Ishak
by: Ishak, Faiznur
Published: (2018)

Influence of negative electronic word-of-mouth on consumer's intention to switch mobile service provider in Malaysia
by: Nadarajan, Geetha
Published: (2018)

Traditional Word-of-Mouth antecedents, attitudes and purchase intentions: A case of Vietnam’s infant formula product
by: Mai, Ngoc Phuong
Published: (2018)

Examine The Effect of Word-of-Mouth and Electronic Word-of-Mouth on Consumers' Perceived Risk in Taiwan: A Case Study on Online Shopping
by: Lin, Hung-Miao
Published: (2011)

An Examination of the Effects of Electronic Word of Mouth on Consumers’ Purchase Decision: Through the Lens of Experience Good and Search Good
by: Zhao, Zichen
Published: (2013)

The influences of electronic word of mouth towards consumer purchasing behavior / Ain Nabila Misran Farah and Syahidah Norjai
by: Misran, Ain Nabila, et al.
Published: (2016)

Environmental care attitudes and intention to purchase green products: impact of environmental knowledge, word of mouth, and green marketing
by: Simanjuntak, Megawati, et al.
Published: (2023)

Factors influencing word of mouth generation in the medical tourism industry
by: Ching, Ying Tian
Published: (2023)

The influence of electronic service quality and electronic word of mouth (eWOM) toward repurchase intention (study on e-commerce in Indonesia)
by: Rachbini, Widarto, et al.
Published: (2021)

Exploring electronic Word-of-Mouth (eWOM) for healthcare services in Singapore
by: Lee, Lay Lay
Published: (2020)

The impacts of destination personality and electronic word-of-mouth on tourists destination choice
by: Ismail, An Nur Nabila, et al.
Published: (2023)

The role of influencers on the fashion purchase intention of China Generation Z consumers
by: ZHU, JIAQI
Published: (2020)

Factors influencing coffee purchase intention among generation Z in Malaysia
by: Chan, Emily Kai An
Published: (2023)

Factors influencing customer’s online purchase intention amongst Generation Z
by: Chong, Wan Sin, et al.
Published: (2022)

Factors leading to online purchase intention on facebook and instagram of generation Z
by: Mohd Sayadi, Shahirah Amira, et al.
Published: (2020)

The impact of generation Z intent to purchase housing property in Klang valley
by: Teoh, Kee Keat
Published: (2022)

Platform Design and Electronic Word-of-Mouth Adaptability: A Construal Level Perspective
by: Chan, Hung-Fai (Sunny)
Published: (2024)

The impact of short-form video as electronic word-of-mouth on consumer visit intention: a comparison between Tiktok and Instagram
by: Eng, Shi Yee
Published: (2023)

Modelling the underpinning factors of word of mouth (WOM) intentions of students in an ODL institution
by: Norlia Goolamally,, et al.
Published: (2019)