The Influence of Electronic Word of Mouth in Social Media on Generation Z’ Purchase Intentions: A Review
The advances of information technology and the emergence of online social media platforms have changed the way information is transmitted and have transcended the traditional limitations of WOM by bringing a new perspective for eWOM. Electronic word of mouth (eWOM) can reach a multitude of people at...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
INTI International University
2019
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| Online Access: | http://eprints.intimal.edu.my/1276/ http://eprints.intimal.edu.my/1276/1/ij2019_04.pdf |
| _version_ | 1848766692245635072 |
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| author | Ng, Alex, Hou Hong Abdullah Saleem, Haroon Lim, Kim Yew Wong, Chee Hoo |
| author_facet | Ng, Alex, Hou Hong Abdullah Saleem, Haroon Lim, Kim Yew Wong, Chee Hoo |
| author_sort | Ng, Alex, Hou Hong |
| building | INTI Institutional Repository |
| collection | Online Access |
| description | The advances of information technology and the emergence of online social media platforms have changed the way information is transmitted and have transcended the traditional limitations of WOM by bringing a new perspective for eWOM. Electronic word of mouth (eWOM) can reach a multitude of people at the same time and by that fact it shows its greater potential of becoming viral among a most global and multicultural generation – Z. Generation Z is born in the digital era. They are technologically native and the way they process information is different from other generations. Moreover, by 2019 Generation Z will account 31.5 percent of the whole world population. Therefore, it is crucial to understand the importance of Electronic Word of Mouth in Social Media on Generation Z' Purchase Intentions for any organization who is willing to succeed in the long run. This paper presents a preliminary review on the Influence of Electronic Word of Mouth in Social media on Generation Z purchase intentions. The purpose of this paper is to identify the research gap in the body of knowledge in context with electronic word of mouth (eWOM) influence in social media on Generation Z. Followed by developing research questions and research objectives. |
| first_indexed | 2025-11-14T11:55:11Z |
| format | Article |
| id | intimal-1276 |
| institution | INTI International University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T11:55:11Z |
| publishDate | 2019 |
| publisher | INTI International University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | intimal-12762024-03-23T07:36:45Z http://eprints.intimal.edu.my/1276/ The Influence of Electronic Word of Mouth in Social Media on Generation Z’ Purchase Intentions: A Review Ng, Alex, Hou Hong Abdullah Saleem, Haroon Lim, Kim Yew Wong, Chee Hoo HF Commerce The advances of information technology and the emergence of online social media platforms have changed the way information is transmitted and have transcended the traditional limitations of WOM by bringing a new perspective for eWOM. Electronic word of mouth (eWOM) can reach a multitude of people at the same time and by that fact it shows its greater potential of becoming viral among a most global and multicultural generation – Z. Generation Z is born in the digital era. They are technologically native and the way they process information is different from other generations. Moreover, by 2019 Generation Z will account 31.5 percent of the whole world population. Therefore, it is crucial to understand the importance of Electronic Word of Mouth in Social Media on Generation Z' Purchase Intentions for any organization who is willing to succeed in the long run. This paper presents a preliminary review on the Influence of Electronic Word of Mouth in Social media on Generation Z purchase intentions. The purpose of this paper is to identify the research gap in the body of knowledge in context with electronic word of mouth (eWOM) influence in social media on Generation Z. Followed by developing research questions and research objectives. INTI International University 2019 Article PeerReviewed text en cc_by_4 http://eprints.intimal.edu.my/1276/1/ij2019_04.pdf Ng, Alex, Hou Hong and Abdullah Saleem, Haroon and Lim, Kim Yew and Wong, Chee Hoo (2019) The Influence of Electronic Word of Mouth in Social Media on Generation Z’ Purchase Intentions: A Review. INTI JOURNAL, 2019 (4). ISSN e2600-7320 http://intijournal.newinti.edu.my |
| spellingShingle | HF Commerce Ng, Alex, Hou Hong Abdullah Saleem, Haroon Lim, Kim Yew Wong, Chee Hoo The Influence of Electronic Word of Mouth in Social Media on Generation Z’ Purchase Intentions: A Review |
| title | The Influence of Electronic Word of Mouth in Social Media on Generation Z’ Purchase Intentions: A Review |
| title_full | The Influence of Electronic Word of Mouth in Social Media on Generation Z’ Purchase Intentions: A Review |
| title_fullStr | The Influence of Electronic Word of Mouth in Social Media on Generation Z’ Purchase Intentions: A Review |
| title_full_unstemmed | The Influence of Electronic Word of Mouth in Social Media on Generation Z’ Purchase Intentions: A Review |
| title_short | The Influence of Electronic Word of Mouth in Social Media on Generation Z’ Purchase Intentions: A Review |
| title_sort | influence of electronic word of mouth in social media on generation z’ purchase intentions: a review |
| topic | HF Commerce |
| url | http://eprints.intimal.edu.my/1276/ http://eprints.intimal.edu.my/1276/ http://eprints.intimal.edu.my/1276/1/ij2019_04.pdf |