A Theorisation on the Impact of Responsive Corporate Social Responsibility on the Moral Disposition, Change and Reputation of Business Organisations
Corporate social responsibility has been a densely researched area. Research paradigms have evolved significantly stamping from a sociological focus to a more business integrated framework and the currently growing emphasis on quantifying its performance. However, while much literatures champion t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Canadian Center of Science and Education
2018
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1259/ http://eprints.intimal.edu.my/1259/1/Theorisation%20%20Tan%20Seng%20Teck%20Dec%202018.pdf |
| Summary: | Corporate social responsibility has been a densely researched area. Research paradigms have evolved significantly
stamping from a sociological focus to a more business integrated framework and the currently growing emphasis
on quantifying its performance. However, while much literatures champion the proponents of a proactive
corporate social responsibility, the contributions of the more responsive version have been largely under studied.
This is not an empirical paper. Far from it, this paper attempts to unveil the current literature gaps pertaining to
responsive corporate social responsibility. This paper explores the intrinsic contributions of responsive corporate
social responsibility on the moral discourse, organisational change and reputation management in an organisation.
It theorises the concept of responsive corporate social responsibility as a moderator of external pressures, as a
vector of a moral reboot in organisation change and a device for salvaging reputational damage in business
organisations. This paper draws from the literature gaps between studies of normative morality and its interaction
in principles of general management, organisational change concepts, branding and corporate reputation. It
underwrites to examine the moral contents and discourse of business firms when faced with hostile externalities
and studies the moral entrails in its organisational change processes and sequentially how this implicates the
corporate reputation of a firm. This paper argues that the impacts of responsive corporate social responsibility and
its ability to impact moral dispositions in business organisations deserve closer scrutiny. Study on the influence of
responsive corporate social responsibility on organisation change and reputational salvage has similarly is also
underscored. This article provides a theoretical review of the emerging gaps in corporate social responsibility and
prompts that the concept of responsive social responsibility warrants closer attention |
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