A Study on Factors influencing the adaptation of private labels in organized retail branding among Malaysians

QR Code

A Study on Factors influencing the adaptation of private labels in organized retail branding among Malaysians

With the growing realization that brand images are one of a firm’s most valuable intangible assets, branding has emerged as a top management priority in the last decade. Given its highly competitive nature, branding can be especially important in the retailing industry to influence customer percepti...

Full description

Bibliographic Details
Main Authors:	Anniselam, Francis, Ng, Alex, Hou Hong
Format:	Article
Language:	English
Published:	INTI International University 2018
Subjects:	H Social Sciences (General)
Online Access:	http://eprints.intimal.edu.my/1156/ http://eprints.intimal.edu.my/1156/1/v1_2018_22.pdf

Similar Items

Factors Influencing Consumers Willingness to Purchase Private Label Brands
by: Pang, Suk Min
Published: (2015)

Factors Influencing Consumer Purchase Intention and Consumer Choice on Private Label Brand in Malaysia
by: Yang, Ying
Published: (2013)

The Impact of Private Label Brands on Managing the Supply Chain
by: Drachuk, Vera
Published: (2010)

Online brand image, luxury value perception and brand equity
by: Wang, Fei, et al.
Published: (2019)

The effects of intangible extrinsic cues in the purchase of private label brands in Malaysia
by: Wee, Tiew Lim
Published: (2014)

Extending the innovation characteristic model to private label products: brand trust as the new innovation characteristic
by: Wee, Stany Lian Fong, et al.
Published: (2023)

Factors Influencing Customer’s Satisfaction towards Broadband Services
by: Li, Dawei, et al.
Published: (2019)

Factors affecting brand loyalty in Malaysia retail industry
by: Goh, Qian Feng
Published: (2023)

The influencing power of different dimension of perceived risks towards purchase intention of consumers on private label brand (Kedai Rakyat 1 Malaysia)
by: Beh, Jo Ee, et al.
Published: (2015)

Building Strong Brands in Retailing
by: Woodside, Arch, et al.
Published: (2007)

Halal logistics: manipulation in packaging, labeling and retailing issues
by: Ishak, Fahrul Irfan, et al.
Published: (2014)

Factors influencing employee performance in the organization: an exploratory study of private organization in Bangladesh
by: Haque, A. K. M. Ahasanul, et al.
Published: (2011)

Performance of academicians in Malaysian private universities: A study on the influencing factors
by: Hong, Jia Ling, et al.
Published: (2013)

Reward program influences : employees perceptions in Malaysian private organizations
by: Wan Mohd Noor, Wan Shakizah
Published: (2012)

Factors That Influence Job Satisfaction Among Employees In Fashion Retail Sector In Klang Valley.
by: Lau, Carmen, et al.
Published: (2014)

Does brand attachment protect consumer–brand relationships after brand misconduct in retail banking?
by: Shimul, Anwar Sadat, et al.
Published: (2024)

Challenges of branding among public and private universities: the Malaysian context
by: Shabu, Shahrul Fhaizal, et al.
Published: (2015)

Develop a mobile learning application on food labels
by: Tan, Chee Hong
Published: (2015)

Monitoring the health-related labelling of foods and non-alcoholic beverages in retail settings
by: Rayner, M., et al.
Published: (2013)

Factor Influence The Public Perception On Brand Image After Airline Crisis: Mh370
by: Sing, Gan Teck, et al.
Published: (2014)

Factors influencing the consumer's choice of retail store
by: Chamhuri, Norshamliza, et al.
Published: (2009)

Retailer corporate branding / Sharifah Faridah Syed Alwi
by: Syed Alwi, Sharifah Faridah
Published: (2007)

Factors influencing the choice of private medical centre among Malaysians
by: Kamarohim, Nor Azlina, et al.
Published: (2013)

The contribution of adaptive selling to positive word-of-mouth in Malaysian computer retail business
by: Wan Omar, Maznah, et al.
Published: (2009)

Retail Brand Study Of The Factors Affect On Customer’s Attitude And Purcahase Intention: The Case Of Customers In Penang
by: Baheshti, Saghi Koorang
Published: (2009)

The relationship between social support and work life balance in private organization
by: Ting, Shirley, et al.
Published: (2012)

Attitudinal loyalty, brand value and brand loyalty in the agriculture produce retail industry / Abaidullah Mustaffa
by: Mustaffa, Abaidullah
Published: (2018)

Factors Influencing The Usage Of Technology In The Retail Sector In Melaka
by: Chon, Chieiu Leng
Published: (2000)

Factors Influencing Customer Preference in Grocery Retail Industry
by: Fang, Ze Yeow
Published: (2010)

Consumer Perceptions of Global and Local Brands in the India Retail Sector
by: Bajaj, Smriti
Published: (2006)

Employer’s Branding and Employee Engagement of Furniture Retailer in Klang Valley
by: Raemah Abdullah Hashim,, et al.
Published: (2018)

Employer branding and employee engagement of furniture retailer in Klang Valley
by: Raemah Abdullah Hashim,, et al.
Published: (2018)

The influence of online learning readiness on student retention in Malaysian private higher education institutions
by: Khong, Eng Mun
Published: (2023)

Organizational Health: A Study Of A Malaysian Private Higher Learning Institution
by: Hong, Kian Sam, et al.
Published: (2014)

High Performance Work System (HPWS) and Turnover Intention in Malaysia Retail Industry
by: Khoo, Hong Yeah, et al.
Published: (2017)

Adaptation of Malaysian retail design towards Omni – Channel and contextual retail concept / Muhammad Nadzrul Adam Mahusni and Maszura Abdul Ghafar
by: Muhammad Nadzrul Adam, Mahusni, et al.
Published: (2018)

Using gamification to create brand love in online retailing: Brand engagement and value co-creation perspective
by: Malik, Garima, et al.
Published: (2023)

On-the-job learning among CEOs in Malaysian private organizations
by: Sundram, Subhashini, et al.
Published: (2022)

The Effects of Brand Strategy and Design Innovation on the Brand Performance of the Malaysian Furniture Firms -- UTM Thesis KIV
by: Tamyez, Puteri Fadzline
Published: (2014)

Factors affecting academic performance of students in a private college / Aw, Seng Hong
by: Aw, Seng Hong
Published: (2000)