CSR and marketing : two sides of the same coin

CSR and marketing : two sides of the same coin

The value of reputations has come to diffuse corporate diligence since the scandals at Enron, WorldCom and Qwest Communications. Aside from losing citizen‟s money, the companies lost its elusive asset namely the public trust. Hence corporate social responsibility (CSR) is increasingly becoming the t...

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Bibliographic Details
Main Authors: Mohd. Israil, Khaliq Ahmad, Abd. Manaf, Noor Hazilah, Tahir, Suziwana
Format: Proceeding Paper
Language:English
Published: 2010
Subjects:
HF5001 Business. Business Administration
HF5410 Marketing. Distribution of products
Online Access:http://irep.iium.edu.my/9014/
http://irep.iium.edu.my/9014/1/CSR_Suzi.pdf

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