The potential of developing heritage based tourism in Kluang, Johor: SWOT analysis

The potential of developing heritage based tourism in Kluang, Johor: SWOT analysis

Kluang is a city that has potential to be developed as one of the heritages based tourism destination in Johor other than Muar. This study is focused on identifying the potential of Kluang to be developed as heritage based tourism using SWOT (Strengths, Weakness, opportunities, and threats) analysis...

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Bibliographic Details
Main Authors: Mohd Paruddin, Nur Faezah, Saad, Mazni
Format: Proceeding Paper
Language:English
Published: 2020
Subjects:
GE Environmental Sciences
Online Access:http://irep.iium.edu.my/82599/
http://irep.iium.edu.my/82599/1/11%20THE%20POTENTIAL%20OF%20DEVELOPING%20HERITAGE%20BASED%20TOURISM%20IN%20KLUANG%2C%20JOHOR%20%28SWOT%20ANALYSIS%29.pdf

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