Film-induced tourism: push and pull motivation factors of local young travelers to visit film locations in Malaysia

Film-induced tourism: push and pull motivation factors of local young travelers to visit film locations in Malaysia

The main objectives of this research is to identify the push and pull motivation factors that give the most contribution towards visiting the film locations and also to identify the pattern of film-watching habits that influence local young travelers to visit the film locations in Malaysia. The theo...

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Bibliographic Details
Main Authors: Khairi, Nadiah, Saad, Mazni
Format: Proceeding Paper
Language:English
Published: 2020
Subjects:
GB Physical geography
Online Access:http://irep.iium.edu.my/82598/
http://irep.iium.edu.my/82598/1/10%20FILM-INDUCED%20TOURISM%20PUSH%20AND%20PULL%20MOTIVATION%20FACTORS%20OF%20LOCAL%20YOUNG%20TRAVELERS%20TO%20VISIT%20FILM%20LOCATIONS%20IN%20MALAYSIA.pdf

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