Influence of travel and tour website on tourist behaviour to determine destination in Malaysia among IIUM students in Pagoh, Johor.

Influence of travel and tour website on tourist behaviour to determine destination in Malaysia among IIUM students in Pagoh, Johor.

This study is to examine the factors that influence IIUM Pagoh students to use the travel and tour website in Malaysia. This research explores the effectiveness of travel website on students’ travel planning trough information quality, service quality and design quality. This research proposes two r...

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Bibliographic Details
Main Authors: Borahan, Nur Saiful Amree, Saad, Mazni
Format: Proceeding Paper
Language:English
Published: 2020
Subjects:
T10.5 Communication of technical information
Online Access:http://irep.iium.edu.my/82545/
http://irep.iium.edu.my/82545/1/5%20INFLUENCE%20OF%20TRAVEL%20AND%20TOUR%20WEBSITE%20ON%20TOURIST%20BEHAVIOUR%20TO%20DETERMINE%20DESTINATION%20IN%20MALAYSIA%20AMONG%20IIUM%20STUDENTS%20IN%20PAGOH%20JOHOR.pdf

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