Making strategy at a Malaysian Higher Education Institution

Malaysia is working towards transforming into a knowledge-driven economy where the generation and the utilization of knowledge contribute significantly to economic growth and wealth creation. Knowledge being singled-out as one of the key factor in driving growth and creating value. This notion has...

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Main Authors: Abdullah, Nur Anisah, Abdul Rahman, Shukran
Format: Proceeding Paper
Language:English
Published: International Proceedings of Economics Development and Research (IPEDR) 2011
Subjects:
Online Access:http://irep.iium.edu.my/81287/
http://irep.iium.edu.my/81287/1/81287_Making%20Strategy%20at%20a%20Malaysian%20Higher_new.pdf
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author Abdullah, Nur Anisah
Abdul Rahman, Shukran
author_facet Abdullah, Nur Anisah
Abdul Rahman, Shukran
author_sort Abdullah, Nur Anisah
building IIUM Repository
collection Online Access
description Malaysia is working towards transforming into a knowledge-driven economy where the generation and the utilization of knowledge contribute significantly to economic growth and wealth creation. Knowledge being singled-out as one of the key factor in driving growth and creating value. This notion has an expansive implication on how industry, academia and government must now work closer to make active contribution. Universities are now driven to find their way to better deliver. Drawing upon Mintzberg’s five definitions of strategy: plan, ploy, pattern, position and perspective [1], this paper reviews the elements of strategic planning in the context of a higher education institution in facilitating their strive to deliver in responding to those emerging demands. It also demonstrates how the Balanced Scorecard framework can potentially help structure a more comprehensive thought-through process in shaping strategies. It concludes with a set of guidelines for strategy making.
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format Proceeding Paper
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institution International Islamic University Malaysia
institution_category Local University
language English
last_indexed 2025-11-14T17:51:27Z
publishDate 2011
publisher International Proceedings of Economics Development and Research (IPEDR)
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spelling iium-812872020-09-29T05:07:52Z http://irep.iium.edu.my/81287/ Making strategy at a Malaysian Higher Education Institution Abdullah, Nur Anisah Abdul Rahman, Shukran BF Psychology H Social Sciences (General) Malaysia is working towards transforming into a knowledge-driven economy where the generation and the utilization of knowledge contribute significantly to economic growth and wealth creation. Knowledge being singled-out as one of the key factor in driving growth and creating value. This notion has an expansive implication on how industry, academia and government must now work closer to make active contribution. Universities are now driven to find their way to better deliver. Drawing upon Mintzberg’s five definitions of strategy: plan, ploy, pattern, position and perspective [1], this paper reviews the elements of strategic planning in the context of a higher education institution in facilitating their strive to deliver in responding to those emerging demands. It also demonstrates how the Balanced Scorecard framework can potentially help structure a more comprehensive thought-through process in shaping strategies. It concludes with a set of guidelines for strategy making. International Proceedings of Economics Development and Research (IPEDR) 2011 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/81287/1/81287_Making%20Strategy%20at%20a%20Malaysian%20Higher_new.pdf Abdullah, Nur Anisah and Abdul Rahman, Shukran (2011) Making strategy at a Malaysian Higher Education Institution. In: 2011 2nd International Conference on Economics, Business and Management ( IPEDR ), Maldives. http://www.ipedr.com/list-47-1.html
spellingShingle BF Psychology
H Social Sciences (General)
Abdullah, Nur Anisah
Abdul Rahman, Shukran
Making strategy at a Malaysian Higher Education Institution
title Making strategy at a Malaysian Higher Education Institution
title_full Making strategy at a Malaysian Higher Education Institution
title_fullStr Making strategy at a Malaysian Higher Education Institution
title_full_unstemmed Making strategy at a Malaysian Higher Education Institution
title_short Making strategy at a Malaysian Higher Education Institution
title_sort making strategy at a malaysian higher education institution
topic BF Psychology
H Social Sciences (General)
url http://irep.iium.edu.my/81287/
http://irep.iium.edu.my/81287/
http://irep.iium.edu.my/81287/1/81287_Making%20Strategy%20at%20a%20Malaysian%20Higher_new.pdf