Halal branding architecture on social sustainability among personal care and cosmetics customers: the moderating role of social media.

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Halal branding architecture on social sustainability among personal care and cosmetics customers: the moderating role of social media.

Organizations, retailers, entrepreneurs have leveraged on Branding Architecture with the hope to sustain its business operations and at the same time, maintaining the social welfare of its customers These strategies might not be successful when they are applied in Muslim countries In addition, bus...

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Bibliographic Details
Main Author:	Ramdzan Ali, Al Amirul Eimer
Format:	Proceeding Paper
Language:	English English
Published:	2019
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/80815/ http://irep.iium.edu.my/80815/7/Poster%20Al%20Amirul%20Eimer.pdf http://irep.iium.edu.my/80815/8/THA2019-O-M02%20%281%29.pdf

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