Halal branding architecture on social sustainability among personal care and cosmetics customers: the moderating role of social media.
Organizations, retailers, entrepreneurs have leveraged on Branding Architecture with the hope to sustain its business operations and at the same time, maintaining the social welfare of its customers These strategies might not be successful when they are applied in Muslim countries In addition, bus...
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| Format: | Proceeding Paper |
| Language: | English English |
| Published: |
2019
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| Online Access: | http://irep.iium.edu.my/80815/ http://irep.iium.edu.my/80815/7/Poster%20Al%20Amirul%20Eimer.pdf http://irep.iium.edu.my/80815/8/THA2019-O-M02%20%281%29.pdf |
| _version_ | 1848789024075939840 |
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| author | Ramdzan Ali, Al Amirul Eimer |
| author_facet | Ramdzan Ali, Al Amirul Eimer |
| author_sort | Ramdzan Ali, Al Amirul Eimer |
| building | IIUM Repository |
| collection | Online Access |
| description | Organizations, retailers, entrepreneurs have leveraged on
Branding Architecture with the hope to sustain its business
operations and at the same time, maintaining the social welfare of its customers These strategies might not be successful when they are applied in Muslim countries In addition, business operators are facing difficulties to choose the best branding architecture namely Company Brand, Branded House and Endorsed Strategy Since there is a huge demand for Halal products and services coming from both Muslim and Non Muslim community, Halal Branding was introduced as they are considering Halal Branding when buying any products and services The role of social media was introduced as the moderator in the relationship between Halal brand Architecture and Social Sustainability |
| first_indexed | 2025-11-14T17:50:08Z |
| format | Proceeding Paper |
| id | iium-80815 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-14T17:50:08Z |
| publishDate | 2019 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-808152020-06-17T06:43:55Z http://irep.iium.edu.my/80815/ Halal branding architecture on social sustainability among personal care and cosmetics customers: the moderating role of social media. Ramdzan Ali, Al Amirul Eimer HF5410 Marketing. Distribution of products Organizations, retailers, entrepreneurs have leveraged on Branding Architecture with the hope to sustain its business operations and at the same time, maintaining the social welfare of its customers These strategies might not be successful when they are applied in Muslim countries In addition, business operators are facing difficulties to choose the best branding architecture namely Company Brand, Branded House and Endorsed Strategy Since there is a huge demand for Halal products and services coming from both Muslim and Non Muslim community, Halal Branding was introduced as they are considering Halal Branding when buying any products and services The role of social media was introduced as the moderator in the relationship between Halal brand Architecture and Social Sustainability 2019-12-14 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/80815/7/Poster%20Al%20Amirul%20Eimer.pdf application/pdf en http://irep.iium.edu.my/80815/8/THA2019-O-M02%20%281%29.pdf Ramdzan Ali, Al Amirul Eimer (2019) Halal branding architecture on social sustainability among personal care and cosmetics customers: the moderating role of social media. In: Thailand Halal Assembly 2019, 20 - 22 December 2019, Bangkok. (Unpublished) |
| spellingShingle | HF5410 Marketing. Distribution of products Ramdzan Ali, Al Amirul Eimer Halal branding architecture on social sustainability among personal care and cosmetics customers: the moderating role of social media. |
| title | Halal branding architecture on social sustainability among personal care and cosmetics customers: the moderating role of social media. |
| title_full | Halal branding architecture on social sustainability among personal care and cosmetics customers: the moderating role of social media. |
| title_fullStr | Halal branding architecture on social sustainability among personal care and cosmetics customers: the moderating role of social media. |
| title_full_unstemmed | Halal branding architecture on social sustainability among personal care and cosmetics customers: the moderating role of social media. |
| title_short | Halal branding architecture on social sustainability among personal care and cosmetics customers: the moderating role of social media. |
| title_sort | halal branding architecture on social sustainability among personal care and cosmetics customers: the moderating role of social media. |
| topic | HF5410 Marketing. Distribution of products |
| url | http://irep.iium.edu.my/80815/ http://irep.iium.edu.my/80815/7/Poster%20Al%20Amirul%20Eimer.pdf http://irep.iium.edu.my/80815/8/THA2019-O-M02%20%281%29.pdf |