Factors influencing the behavioral intention to listen to IIUM.FM among non-listeners

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Factors influencing the behavioral intention to listen to IIUM.FM among non-listeners

This study is part of a longitudinal study done on the audience reception of IIUM.FM, a campus radio the first study or phase 1 was done in 2011 and the second phase was done in 2016. This study specifically compares the non-listeners in Phase 1 (2011) and Phase 2 (2016) in terms of demographic char...

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Bibliographic Details
Main Authors:	Mohamed, Shafizan, Wok, Saodah
Format:	Article
Language:	English
Published:	AESS Publications 2020
Subjects:	H61.8 Communication of information H62 Study and teaching. Research L Education (General) M Music
Online Access:	http://irep.iium.edu.my/80791/ http://irep.iium.edu.my/80791/1/80791_Factors%20influencing%20the%20behavioral%20intention.pdf

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