Underlying the dimension of knowledge factors in purchasing Halal product among Muslim consumers

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Underlying the dimension of knowledge factors in purchasing Halal product among Muslim consumers

This paper aims to investigate the dimension of knowledge factors of Muslim society’s purchase intention towards Halal products. Knowledge and religious belief are used as the independent variable while consumers’ factor intention is the dependent one. A quantitative study in this research utilizes...

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Bibliographic Details
Main Authors:	Septi, Iti, Kartika, Betania, Jaswir, Irwandi, Jamaludin, Mohammad Aizat
Format:	Article
Language:	English
Published:	Malaysian Journal of Social Sciences and Humanities (MJSSH) 2020
Subjects:	BP173.44 Human Rights In Islam BP188 Islamic religious life HC79 Special topics. Including air pollution, consumer demands,famines, flow of fund etc HF5437 Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://irep.iium.edu.my/80607/ http://irep.iium.edu.my/80607/1/80607_Underlying%20the%20Dimension%20of%20Knowledge%20Factors.pdf

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