Muslim-friendly ecotourism in halal industry ecosystem : an exploratory study in Karimunjawa

Muslim friendly tourism (MFT) has been introduced to accommodate the religious tourism that consistent with Islamic teaching. In order to build consumer’s confidence and certainly, the particular standard focusing on MFT (MS2610:2015) was launched in 2015. Responding to the Strategic Roadmap for Dev...

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Main Authors: Saffinee, Siti Syahirah, Jamaludin, Mohd Aizat, Ramli, Mohd Anuar, Al-Baarri, Ahmad Ni'maytullah
Format: Article
Language:English
Published: HH Publisher 2019
Subjects:
Online Access:http://irep.iium.edu.my/80457/
http://irep.iium.edu.my/80457/1/80457_Study%20on%20Muslim-Friendly%20Ecotourism.pdf
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author Saffinee, Siti Syahirah
Jamaludin, Mohd Aizat
Ramli, Mohd Anuar
Al-Baarri, Ahmad Ni'maytullah
author_facet Saffinee, Siti Syahirah
Jamaludin, Mohd Aizat
Ramli, Mohd Anuar
Al-Baarri, Ahmad Ni'maytullah
author_sort Saffinee, Siti Syahirah
building IIUM Repository
collection Online Access
description Muslim friendly tourism (MFT) has been introduced to accommodate the religious tourism that consistent with Islamic teaching. In order to build consumer’s confidence and certainly, the particular standard focusing on MFT (MS2610:2015) was launched in 2015. Responding to the Strategic Roadmap for Development of Islamic Tourism in OIC member Countries (2017), developing sub-niche markets in Islamic tourism sector such as ecotourism activities with halal sensitivity need to be improve on their hospitality of the products and services. However, concerns have been raised on the potential of the Karimunjawa Islands to be assessed and implement as Muslim friendly ecotourism (MFET). Hence, this paper aim to study on MFET based on secondary data, interviews and field observation. The research result shows that knowledge on ecotourism concept was not an issue among informants. However, the level of understanding on MFT is still low. This study conducts a qualitative research with community and physical settings in Karimunjawa Islands. The study subjects consisted travel agent, homestay and fisherman. Data retrieved through interview and participant observation. This should lead to an understanding that implementation of MFT concept is not just to propose the new product and services but, more so, to practice of Shariah compliance in ecotourism ecosystem.
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institution International Islamic University Malaysia
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language English
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publishDate 2019
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spelling iium-804572020-09-12T08:59:18Z http://irep.iium.edu.my/80457/ Muslim-friendly ecotourism in halal industry ecosystem : an exploratory study in Karimunjawa Saffinee, Siti Syahirah Jamaludin, Mohd Aizat Ramli, Mohd Anuar Al-Baarri, Ahmad Ni'maytullah GV Recreation Leisure Muslim friendly tourism (MFT) has been introduced to accommodate the religious tourism that consistent with Islamic teaching. In order to build consumer’s confidence and certainly, the particular standard focusing on MFT (MS2610:2015) was launched in 2015. Responding to the Strategic Roadmap for Development of Islamic Tourism in OIC member Countries (2017), developing sub-niche markets in Islamic tourism sector such as ecotourism activities with halal sensitivity need to be improve on their hospitality of the products and services. However, concerns have been raised on the potential of the Karimunjawa Islands to be assessed and implement as Muslim friendly ecotourism (MFET). Hence, this paper aim to study on MFET based on secondary data, interviews and field observation. The research result shows that knowledge on ecotourism concept was not an issue among informants. However, the level of understanding on MFT is still low. This study conducts a qualitative research with community and physical settings in Karimunjawa Islands. The study subjects consisted travel agent, homestay and fisherman. Data retrieved through interview and participant observation. This should lead to an understanding that implementation of MFT concept is not just to propose the new product and services but, more so, to practice of Shariah compliance in ecotourism ecosystem. HH Publisher 2019-12-31 Article PeerReviewed application/pdf en http://irep.iium.edu.my/80457/1/80457_Study%20on%20Muslim-Friendly%20Ecotourism.pdf Saffinee, Siti Syahirah and Jamaludin, Mohd Aizat and Ramli, Mohd Anuar and Al-Baarri, Ahmad Ni'maytullah (2019) Muslim-friendly ecotourism in halal industry ecosystem : an exploratory study in Karimunjawa. Journal of Halal Industry & Services, 2 (1). pp. 1-7. ISSN 2637-0891 http://www.journals.hh-publisher.com/index.php/JHIS/article/view/89/75
spellingShingle GV Recreation Leisure
Saffinee, Siti Syahirah
Jamaludin, Mohd Aizat
Ramli, Mohd Anuar
Al-Baarri, Ahmad Ni'maytullah
Muslim-friendly ecotourism in halal industry ecosystem : an exploratory study in Karimunjawa
title Muslim-friendly ecotourism in halal industry ecosystem : an exploratory study in Karimunjawa
title_full Muslim-friendly ecotourism in halal industry ecosystem : an exploratory study in Karimunjawa
title_fullStr Muslim-friendly ecotourism in halal industry ecosystem : an exploratory study in Karimunjawa
title_full_unstemmed Muslim-friendly ecotourism in halal industry ecosystem : an exploratory study in Karimunjawa
title_short Muslim-friendly ecotourism in halal industry ecosystem : an exploratory study in Karimunjawa
title_sort muslim-friendly ecotourism in halal industry ecosystem : an exploratory study in karimunjawa
topic GV Recreation Leisure
url http://irep.iium.edu.my/80457/
http://irep.iium.edu.my/80457/
http://irep.iium.edu.my/80457/1/80457_Study%20on%20Muslim-Friendly%20Ecotourism.pdf